KMK Webinars

Unique points of view from industry thought leaders

Weathering the Covid Storm

Incorporating Beliefs, Knowledge and Research to Boost Confidence, in Pharmaceutical Sales Forecasting.

In this webinar you'll learn:

- How to leverage knowledge beliefs and research to build confidence, focusing on clients with products & in-office treatments such as surgeries and/or procedures

- Key information needed to best structure your forecasting model

- That Market Research is much more than providing an estimate of demand

- Why understanding basic patient flows is critical to understanding market dynamics in a forecast

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Health Care Design Thinking Day

Welcome and Conference Objectives

Welcome to the day and introductions to the KMK team. Overview of what the agenda will look like for the rest of the day.

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Keynote Speaker
Health Care Design Thinking Day

Greg Chu and Eric Bauman

Discussion will explore how game design can help us better design patient-physician relationships and interactions

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What is Design Thinking?
Health Care Design Thinking Day

Greg Chu

An overview of design thinking – definition and history. Discussion on the disciplined approach to creative problem solving and innovation

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Design Thinking Panel Discussion
Health Care Design Thinking Day

Doreen Amatelli, Lori Thatch, Sasha Siabruik, Greg Chu

How practitioners utilize respondent insights to drive better design. Exploring how important it is to understand the people you are designing for

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Developing Empathy to Deepen Understanding
Health Care Design Thinking Day

Lisa Logan

“Empathy” is the starting point for both design thinking and market research During this session we will discuss how to get to the “heart” of your research through empathy-led research approaches

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Design Thinking and the Decision Journey
Health Care Design Thinking Day

Greg Chu

Bringing together behavioral science and design thinking to explore the wheel of mental models, providing insight into affordances and nudges that shape the decision journey

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Eliciting Mental Models
Health Care Design Thinking Day

Greg Chu

Better understanding your target customer through a simple exercise which explores how the view that the world works Better known as the “how to make toast” exercise

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Design Thinking Applied: The Cognitive Interview
Health Care Design Thinking Day

Zarif Islam

Enabling a better understanding of the people you’re designing for by gaining more realistic responses in interviewing / moderation Utilizing the present tense to understand the past experience

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Design Thinking Applied: Design Thinking in Communications Development
Health Care Design Thinking Day

Lisa Logan

Exploring best practice for the development of branded and unbranded communications. Utilizing iteration and divergent / convergent thinking to optimize comms

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Localizing Your BioPharma Commercial Strategy

A roundtable discussion co-hosted by KMK and The Exequor Group

Explore the current trends in the healthcare market and how to leverage business intelligence tools to best manage your commercial teams!

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Looking Ahead in Oncology

KOL Panel Discusses Cell and Gene Therapy Trends

Join Lisa Logan and a group of oncology experts in discussing the possibilities of CAR T-cell therapy expansion to treat solid tumors as well as the implications on the current and future landscape of treatments across tumor types.

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The Art of Building a Flexible Sales Force During COVID-19

The emergence of COVID-19 this year has made everything more complicated. Planning for a product launch while managing a sales team in the COVID-19 economy presents a number of unique challenges for an emerging pharmaceutical company. Questions regarding sales structure, forecasting, and customer experience each contribute to the decisions required for successful commercialization.

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The Pandemic, Politics & Pharmaceuticals

While it’s no secret that the pandemic and political unrest have impacted nearly every aspect of the American economy this year, many of the changing dynamics shaping the pharmaceutical landscape have yet to be fully explored.

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Exploring a Physician's Why - A Webinar on Cognitive Interviewing

In seeking to understand physician treatment decision-making, we are interested in two fundamental concepts: what physicians do and why they do it.

Cognitive interviewing provides a highly effective approach to exploring the physician’s treatment decision-making process without directly asking the question “why?”. In so doing, this valuable qualitative research technique gets past post-hoc rationalizations of decision-making to reveal true drivers of behavior.

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KMK Consulting Inc. is committed to protecting and respecting your privacy. The information you provide will not be used for other commercial purposes nor will it be sold, rented, leased or forwarded to any third party. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you, and you may unsubscribe from these communications at any time. By clicking the send you agree to receive other communication from KMK Consulting Inc.

Please fill the form below

Privacy Notice

 

KMK Consulting Inc. is committed to protecting and respecting your privacy. The information you provide will not be used for other commercial purposes nor will it be sold, rented, leased or forwarded to any third party. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you, and you may unsubscribe from these communications at any time. By clicking the send you agree to receive other communication from KMK Consulting Inc.

Please fill the form below

Privacy Notice

 

KMK Consulting Inc. is committed to protecting and respecting your privacy. The information you provide will not be used for other commercial purposes nor will it be sold, rented, leased or forwarded to any third party. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you, and you may unsubscribe from these communications at any time. By clicking the send you agree to receive other communication from KMK Consulting Inc.

Please fill the form below

Privacy Notice

 

KMK Consulting Inc. is committed to protecting and respecting your privacy. The information you provide will not be used for other commercial purposes nor will it be sold, rented, leased or forwarded to any third party. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you, and you may unsubscribe from these communications at any time. By clicking the send you agree to receive other communication from KMK Consulting Inc.

Please fill the form below

Privacy Notice

 

KMK Consulting Inc. is committed to protecting and respecting your privacy. The information you provide will not be used for other commercial purposes nor will it be sold, rented, leased or forwarded to any third party. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you, and you may unsubscribe from these communications at any time. By clicking the send you agree to receive other communication from KMK Consulting Inc.

Please fill the form below

Privacy Notice

 

KMK Consulting Inc. is committed to protecting and respecting your privacy. The information you provide will not be used for other commercial purposes nor will it be sold, rented, leased or forwarded to any third party. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you, and you may unsubscribe from these communications at any time. By clicking the send you agree to receive other communication from KMK Consulting Inc.

Please fill the form below

Privacy Notice

 

KMK Consulting Inc. is committed to protecting and respecting your privacy. The information you provide will not be used for other commercial purposes nor will it be sold, rented, leased or forwarded to any third party. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you, and you may unsubscribe from these communications at any time. By clicking the send you agree to receive other communication from KMK Consulting Inc.

Please fill the form below

Privacy Notice

 

KMK Consulting Inc. is committed to protecting and respecting your privacy. The information you provide will not be used for other commercial purposes nor will it be sold, rented, leased or forwarded to any third party. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you, and you may unsubscribe from these communications at any time. By clicking the send you agree to receive other communication from KMK Consulting Inc.

Please fill the form below

Privacy Notice

 

KMK Consulting Inc. is committed to protecting and respecting your privacy. The information you provide will not be used for other commercial purposes nor will it be sold, rented, leased or forwarded to any third party. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you, and you may unsubscribe from these communications at any time. By clicking the send you agree to receive other communication from KMK Consulting Inc.

Please fill the form below

Privacy Notice

 

KMK Consulting Inc. is committed to protecting and respecting your privacy. The information you provide will not be used for other commercial purposes nor will it be sold, rented, leased or forwarded to any third party. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you, and you may unsubscribe from these communications at any time. By clicking the send you agree to receive other communication from KMK Consulting Inc.