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With patient journey mapping, you’re no longer taking shots in the dark; you’re making informed, data-driven decisions that cater to your patient’s unique needs.
Imagine this: a fit and healthy 27-year-old woman suddenly feels a sharp pain in her chest, accompanied by a tight sensation on her left side. Fearing the worst, she desperately seeks answers online and stumbles upon a frantic self-diagnosis: serious cardiovascular disease. She bolts to her physician’s clinic, only to be met with a reassuring prescription for antacids—a mild case of acid reflux. However, her anxiety isn’t easily quelled, and she insists on further tests.
This tale is far from unique, as many of today’s physicians practice in a world where smartphones offer endless information at our fingertips and millions seek answers to their health concerns on the omnipresent force, we call the internet. In fact, over 7% of our daily online searches revolve around health.
Patient expectations about experience have changed over the years. Gone are the days when doctors and nurses were the sole providers of advice and reassurance. Today’s well-informed patients have a clear vision of their care journey and demand that their experience align with their preferences.
Now, the question is: how can pharmaceutical companies secure a place in this dynamic circle of trust?
Patient Journey Mapping is an evidence-based approach that delves deep into the patient’s experience, from pre-visit to post-visit. It uncovers the pain points of patients and helps you identify areas for improvement, further ensuring reliable health outcomes. It moves beyond traditional clinic and hospital settings and attempts to redefine patient care with empathy and understanding.
Discover the benefits of patient journey mapping to revolutionize your healthcare system and create a seamless experience for all. Unleash the valuable prospects of healthcare by:
Elevate your patient care game by embracing a holistic view of the patient’s experience—from the anticipation of their visit to the actual appointment and right through to their journey home. Dive deep into these stages, seeking ways to tackle any issues head-on with the guidance of an expert research crew.
KMK takes a 360-degree approach to patient journey mapping and analysis. We evaluate a patient’s requirements and behavior right from the beginning – so you get the insights that are most valuable in enhancing patient care.