Predictably and Positively Impacting Behavior.

A fresh look at integrating design thinking with behavioral economics in market research Introduction Market researchers have embraced many approaches over the years in their quest to understand, and thereby influence, human behavior. More than a decade ago, design thinking, with its emphasis on empathy and customer centricity caught the attention of market researchers.Methods such […]

What? versus Why?

An in-depth look at cognitive interviewing Introduction Understanding the physician treatment decision process is of paramount importance to pharmaceutical clients if one is to understand, and effectively influence, physician behavior.Although the structured questionnaire approach used for quantitative research plays a key role understanding ‘what’ a physician does, it falls short of providing the broader context […]

The Ultimate Plan for Strong Analytics Support to Drive Business Decisions : A no-compromise solution on quality and value

Pharmaceutical commercialization is getting more challenging every day. Analytics talent is in high demand to support informed and insightful business decisions across a global landscape. Yet, despite the increasing market complexity, most commercialization leaders are facing cost reduction pressure resulting in the exploration and assignment of work to lower-cost alternatives. In terms of analytics support, […]

A Roadmap to Success: Five Guiding Principles to Incentive Compensation Planning

Attracting and retaining productive and satisfied sales representatives is paramount to the success of any commercialization effort. Likewise, the sales force incentive plan (IC Plan) is critical to achieving these goals. When properly designed, the Incentive Compensation Plan is an investment that promotes exceptional behavior and motivates sales reps to exceed expectations. In addition, it […]

KMK Value Based Medicine

Delivering Customer ValueAccelerating Brand Performance in an Era of Value-based Medicine Delivering exceptional customer value to drive superior customer engagement.Delivering exceptional customer value – we hear about it every day within the circles of sales and marketing, but what does it really mean? Why is it important, and in the end, does it really matter? […]

Unlock forward looking Insights via Machine Learning

Data driven commercial analytics from general empirical to granular Today’s machine learning techniques provide us with a solid basis from which to look forward. With the help of machine learning, pharmaceutical managers can start thinking about the next area where one can bring added value to the HCP or patients. Ultimately, one can make predictions […]

Exploring the significance of Real World Evidence and Real World Data

The terms Real World Evidence (RWE) and Real World Data (RWD) appear more and more in industry discussions and within FDA reports. The pharma industry is embracing RWE and it is quickly becoming the next big thing in industry intelligence. FDA guidelines have been published for using RWE in clinical studies and the FDA is […]

Smarter Real World Evidence: A Flexible Client-Centered Dashboard Can Help Data Tell a Better Story

If analyzed correctly, compelling data can serve business needs and reveal commercial opportunities. The KMK Real World Evidence Dashboard is a customized client-centered approach to help biopharmaceutical companies reach intuitive conclusions faster, save significant time on re-analysis, and improve recall and comprehension with a clean graphical approach to sharing the story inherent in the data. […]