“How Did it Land?”: Uncovering the Psychological Dynamics of Effective Sales Reps

All Insights Learn more about our approach Share this event: Share on facebook Share on twitter Share on linkedin Share on email https://www.youtube.com/watch?v=4MWI-QTFuJU Achieving success in the competitive pharmaceutical industry requires a highly effective sales force. To ensure this, teams must follow key steps: defining target market, identifying territories, monitoring rep performance, and implementing a […]

Drive Better Results: Using Technology in Your Product Commercialization Planning

All Insights Watch now Share this event: Share on facebook Share on twitter Share on linkedin Share on email Effective data management should treat enterprise information as the strategic asset it is, while providing end-to-end business oversight and paving the way to strategic capability and operational excellence. Unfortunately, many pharmaceutical companies struggle with their data […]

How To Avoid Costly Mistakes In Pre-launch?

WHAT WILL YOU LEARN Acquiring and analyzing appropriate data is the critical next step in developing a strategic plan for commercialization. Despite any previous experience, there are many scenarios to consider while selecting or purchasing data, and what might have worked in the past, could be wrong for the current launch. This whitepaper will explore […]

Data Assessment In Action

WHAT WILL YOU LEARN KMK assisted one of its clients with its ophthalmic product launch. Before the engagement, the data had already been purchased by a vendor without any data assessment and was deemed adequate for the pre-launch. However, one-month post-launch it was found that the reported sales volume per vendor was much lower than […]

Manager, Commercial Analytics C00104

The analytical leader with excellent business acumen focused within the pharmaceutical consulting industry. Expert supervisory skills including project management, stakeholder management, and team management. Highly specialized in advanced analytics, promotion mix modeling,patient-level data analytics, brand analytics, and sales force effectiveness. Industry and Project Experience ⦿ Developing Promotional Effectiveness model, SFE model, Digital analytics models for […]

The Art of Building a Flexible Sales Force During COVID-19

WHAT WILL YOU LEARN The emergence of COVID-19 this year has made everything more complicated. Planning for a product launch while managing a sales team in the COVID-19 economy presents a number of unique challenges for an emerging pharmaceutical company. Questions regarding sales structure, forecasting, and customer experience each contribute to the decisions required for […]

Localizing Your BioPharma Commercial Strategy

  Kun Liu KMK Director of SFE Business Unit   Lisa Pilla KMK Star Alliance SFE Category Lead WHAT YOU’LL LEARN: Explore the current trends in the healthcare market and get actionable insights on how to leverage business intelligence tools to best manage your commercial teams. – Learn from real-life examples of using this model […]