The Art of Leadership in the Emerging Biopharmaceutical Industry: Trends, Challenges, and Approaches
All Insights Watch now Share this event: Share on facebook Share on twitter Share on linkedin Share on email Leadership is one of the key factors that determine the success or failure of any organization. In operating biopharmaceutical companies, developing and maintaining, leadership is especially important, as it sets the direction for the company’s growth […]
Drive Better Results: Using Technology in Your Product Commercialization Planning
All Insights Watch now Share this event: Share on facebook Share on twitter Share on linkedin Share on email Effective data management should treat enterprise information as the strategic asset it is, while providing end-to-end business oversight and paving the way to strategic capability and operational excellence. Unfortunately, many pharmaceutical companies struggle with their data […]
Supporting an Emerging Pharma Company’s Product Launch with an Integrated, End-to-End Data Management Platform
The Challenge An emerging pharmaceutical company had acquired a new product to launch and was faced with the dilemma of having non-integrated data from disparate sources such as SP’s, IQVIA, sales activities, claims, affiliations and DCR. In addition, their current system lacked integration with 3rd party systems such as CRMs, MedPro and Concur. Although master […]
Developing an Incentive Compensation Plan To Better Attract, Motivate and Retain Sales Personnel Serving the Rare Disease Market
Introduction A life science company had outsourced the development of its incentive compensation (IC) plan for the sales team representing its biologic used in the treatment of a rare disease. Results under this plan were significantly missing corporate targets, so management turned to KMK to analyze the situation and redesign an IC plan that would […]
How To Avoid Costly Mistakes In Pre-launch?
WHAT WILL YOU LEARN Acquiring and analyzing appropriate data is the critical next step in developing a strategic plan for commercialization. Despite any previous experience, there are many scenarios to consider while selecting or purchasing data, and what might have worked in the past, could be wrong for the current launch. This whitepaper will explore […]
Data Assessment In Action
WHAT WILL YOU LEARN KMK assisted one of its clients with its ophthalmic product launch. Before the engagement, the data had already been purchased by a vendor without any data assessment and was deemed adequate for the pre-launch. However, one-month post-launch it was found that the reported sales volume per vendor was much lower than […]
Manager, Commercial Analytics C00104
The analytical leader with excellent business acumen focused within the pharmaceutical consulting industry. Expert supervisory skills including project management, stakeholder management, and team management. Highly specialized in advanced analytics, promotion mix modeling,patient-level data analytics, brand analytics, and sales force effectiveness. Industry and Project Experience ⦿ Developing Promotional Effectiveness model, SFE model, Digital analytics models for […]
The Art of Building a Flexible Sales Force During COVID-19
WHAT WILL YOU LEARN The emergence of COVID-19 this year has made everything more complicated. Planning for a product launch while managing a sales team in the COVID-19 economy presents a number of unique challenges for an emerging pharmaceutical company. Questions regarding sales structure, forecasting, and customer experience each contribute to the decisions required for […]
Localizing Your BioPharma Commercial Strategy
Kun Liu KMK Director of SFE Business Unit Lisa Pilla KMK Star Alliance SFE Category Lead WHAT YOU’LL LEARN: Explore the current trends in the healthcare market and get actionable insights on how to leverage business intelligence tools to best manage your commercial teams. – Learn from real-life examples of using this model […]
The Ultimate Plan for Strong Analytics Support to Drive Business Decisions : A no-compromise solution on quality and value
Introduction Pharmaceutical commercialization is getting more challenging every day. Analytics talent is in high demand to support informed and insightful business decisions across a global landscape. Yet, despite the increasing marketcomplexity, most commercialization leaders are facing cost reduction pressure resulting in the exploration and assignment of work to lower-cost alternatives. In terms of analytics support, […]
