Uncover the Bigger Picture: Answering Business Questions Holistically
While Pharma companies often are structured in silos, KMK can help break down these silos by integrating secondary data from other areas of your business with primary approaches, allowing you to maximize the insights you have available to answer business questionsAre you tired of working in silos within your organization? KMK can help! Our expertise […]
Uncovering Unmet Medical Needs: The Power of Combining Burden of Illness Study and Real-World Data.
The work of healthcare providers isn’t confined to improving patient outcomes by developing new treatments, but it goes beyond ensuring that patients have access to them as well. Burden of Illness (BOI) studies based on real-world evidence (RWE) provide a valuable perspective on the impact of a disease on patients, the healthcare system, and society. […]
Closing The Gap: 5 Key Drivers to Meet Unmet Medical Needs
Closing The Gap: 5 Key Drivers to Meet Unmet Medical Needs As patients continue to be at the forefront of healthcare, the pharmaceutical industry is making strides toward understanding their unique needs through patient journey mapping. However, with the prevalence of unmet medical needs – is this approach truly enough? In 2012, global pharmaceutical research […]
Understanding the Patient Journey through a Cross-functional Lens
At KMK, we take a collaborative approach to helping our clients truly understand their patients’ journeys. Our cross-functional teams combine Real World Evidence and Strategy & Insights to gather insights from a mix of data sources, including claims and EHR data, which we then analyze to identify gaps and understand market needs. We then dig […]
KMK Patient Journey Analysis Leads Global Pharma Brand To More Accurate Forecasting
A top ten pharmaceutical company contracted with KMK Consulting to provide a patient journey analysis on its recently introduced medication serving a small, rare disease patient population suffering with acute myeloid leukemia (AML). Forecasts based on market research of the patient journey were not being met, and senior management needed a reset based on a more evidence-based research approach of the patient journey. KMK was a proven resource to the client, demonstrating […]
The Patient Journey: Transforming Healthcare into Patientcare
The Patient Journey: Transforming Healthcare into Patientcare With patient journey mapping, you’re no longer taking shots in the dark; you’re making informed, data-driven decisions that cater to your patient’s unique needs. Imagine this: a fit and healthy 27-year-old woman suddenly feels a sharp pain in her chest, accompanied by a tight sensation on her left […]
The First Seven Miles – A Rare Disease Patient Journey
The First Seven Miles: A Rare Disease Patient Journey Patient centricity has been a decades-long focus of our industry, but most pharma companies are still working to truly adapt to this shift. To help bridge the gap between patients and healthcare, we invited Kyle Bryant, a Rare Disease patient, to share his story with our […]
