High Cost of Medication Tops the List of Challenges for Gastroenterologists Treating IBS

Gastroenterologists cited a range of challenges treating IBS in KMK’s recent Innovation & Customer Value Survey. Topping the list were the high cost of medication and patient education and understanding of the disease. Concurrently, the study found that support services offered by pharmaceutical companies to lower costs and offer access were most commonly utilized to […]

What are the most important asthma products and what makes them superior?

KMK Consulting’s recent Innovation and Customer Value Survey in asthma explores pulmonologist perspectives on the most important new asthma therapies introduced in the past two years, the innovations they are looking forward to in the next two years, and the companies they see as best positioned to deliver them. To learn more view the infographic. Pulmonologists […]

What Innovations are Oncologists Looking Forward to in Breast Cancer Therapy?

KMK Consulting’s Innovation and Customer Value Survey in breast cancer explores oncologists’ perspectives on the innovations they are looking forward to in the next two years, and the companies they see as best positioned to deliver them. To learn more view the infographic or click on the thumbnail below. Oncologists cite the developments in targeted therapies like […]

Innovative Patient Simulation App to Explore Treatment for Rare Disease

To prepare for the launch of a novel therapy, our client needed to better understand the treatment algorithm for a rare disease condition. Our mid-size specialty pharmaceutical client needed to understand the treatment algorithm for a rare disease condition in preparation for the launch of their novel therapy. Our market research team developed a unique […]