Exploring Behavior Change

WHAT WILL YOU LEARN Behavioral science is a topic of study that in recent years has become a very good companion to help analyze findings from market research. By better understanding the underlying drivers of behavior, we can also better put into context the actions that our respondents describe during their interviews (qualitative and quantitative). […]

Weathering the Covid Storm

WHAT WILL YOU LEARN How to leverage knowledge beliefs and research to build confidence, focusing on clients with products & in-office treatments such as surgeries and/or procedures Key information needed to best structure your forecasting model That Market Research is much more than providing an estimate of demand Why understanding basic patient flows is critical […]

Predictably and Positively Impacting Behavior.

A fresh look at integrating design thinking with behavioral economics in market research Introduction Market researchers have embraced many approaches over the years in their quest to understand, and thereby influence, human behavior. More than a decade ago, design thinking, with its emphasis on empathy and customer centricity caught the attention of market researchers.Methods such […]

What? versus Why?

An in-depth look at cognitive interviewing Introduction Understanding the physician treatment decision process is of paramount importance to pharmaceutical clients if one is to understand, and effectively influence, physician behavior.Although the structured questionnaire approach used for quantitative research plays a key role understanding ‘what’ a physician does, it falls short of providing the broader context […]

KMK Welcomes Oncology Market Research Veteran Lisa Logan

Lisa Logan has joined the team at KMK Consulting as Associate Principal for their Market Research division, with a focus in Oncology. KMK Consulting is pleased to announce the appointment of Lisa Logan as Associate Principal of their Market Research division. In this role Lisa will support the growing market research team and expand KMK’s oncology capabilities. […]

Agile Market Research Approaches, the Way to Faster Results

Company work environments are fast paced and have a demand for quicker, real-time data results in order to make confident business decisions. Across industries, the need for speed is more urgent in order to take action and keep up or outpace competition. Advances in technology, software, and data are changing the ways businesses operate. Time […]