KMK Consulting Inc. Earns 2022 US Great Place to Work Certification™

KMK Consulting Inc is proud to be Certified™ by Great Place to Work® for the second year in a row. KMK Consulting Inc. is proud to be Certified™ by Great Place to Work® for the second year in a row. The prestigious award is based entirely on what current employees say about their experience working at […]

How to Use Social Media for Market Research

In preparation for partnering meetings in Japan, our client needed quick, but insightful understanding of diabetes treatment from the perspective of the patient. In response, KMK mined Tobyo, a social media website to analyze diabetes patient diaries and develop a deep dive view of the Japanese diabetes patient experience. Market research in social media is […]

Predictably and Positively Impacting Behavior.

A fresh look at integrating design thinking with behavioral economics in market research Introduction Market researchers have embraced many approaches over the years in their quest to understand, and thereby influence, human behavior. More than a decade ago, design thinking, with its emphasis on empathy and customer centricity caught the attention of market researchers.Methods such […]

What? versus Why?

An in-depth look at cognitive interviewing Introduction Understanding the physician treatment decision process is of paramount importance to pharmaceutical clients if one is to understand, and effectively influence, physician behavior.Although the structured questionnaire approach used for quantitative research plays a key role understanding ‘what’ a physician does, it falls short of providing the broader context […]

KMK Welcomes Oncology Market Research Veteran Lisa Logan

Lisa Logan has joined the team at KMK Consulting as Associate Principal for their Market Research division, with a focus in Oncology. KMK Consulting is pleased to announce the appointment of Lisa Logan as Associate Principal of their Market Research division. In this role Lisa will support the growing market research team and expand KMK’s oncology capabilities. […]

Agile Market Research Approaches, the Way to Faster Results

Company work environments are fast paced and have a demand for quicker, real-time data results in order to make confident business decisions. Across industries, the need for speed is more urgent in order to take action and keep up or outpace competition. Advances in technology, software, and data are changing the ways businesses operate. Time […]

Applying Behavioral Models to Market Research Surveys

A diabetes case study helps Madhuri Pawar illustrate how causal models allow marketing researchers to develop strong, analysis-based explanations. Behavioral models based on comprehensive causal analysis (like the COM-B model) give market researchers a powerful tool for developing explanations with strong analytic techniques. Read more from KMK Market Research Analyst Madhuri Pawar‘s article in Quirk’s Marketing […]

Innovative Patient Simulation App to Explore Treatment for Rare Disease

To prepare for the launch of a novel therapy, our client needed to better understand the treatment algorithm for a rare disease condition. Our mid-size specialty pharmaceutical client needed to understand the treatment algorithm for a rare disease condition in preparation for the launch of their novel therapy. Our market research team developed a unique […]