KMK Consulting Inc. Earns 2022 US Great Place to Work Certification™

KMK Consulting Inc is proud to be Certified™ by Great Place to Work® for the second year in a row. KMK Consulting Inc. is proud to be Certified™ by Great Place to Work® for the second year in a row. The prestigious award is based entirely on what current employees say about their experience working at […]

How to Use Social Media for Market Research

In preparation for partnering meetings in Japan, our client needed quick, but insightful understanding of diabetes treatment from the perspective of the patient. In response, KMK mined Tobyo, a social media website to analyze diabetes patient diaries and develop a deep dive view of the Japanese diabetes patient experience. Market research in social media is […]

Exploring Behavior Change

WHAT WILL YOU LEARN Behavioral science is a topic of study that in recent years has become a very good companion to help analyze findings from market research. By better understanding the underlying drivers of behavior, we can also better put into context the actions that our respondents describe during their interviews (qualitative and quantitative). […]

Exploring a Physician’s Why – A Webinar on Cognitive Interviewing

WHAT WILL YOU LEARN In seeking to understand physician treatment decision-making, we are interested in two fundamental concepts: what physicians do and why they do it. Cognitive interviewing provides a highly effective approach to exploring the physician’s treatment decision-making process without directly asking the question “why?”. In so doing, this valuable qualitative research technique gets […]

The Pandemic, Politics & Pharmaceuticals

WHAT WILL YOU LEARN While it’s no secret that the pandemic and political unrest have impacted nearly every aspect of the American economy this year, many of the changing dynamics shaping the pharmaceutical landscape have yet to be fully explored. Get this content Emailed