Supporting an Emerging Pharma Company’s Product Launch with an Integrated, End-to-End Data Management Platform

The Challenge An emerging pharmaceutical company had acquired a new product to launch and was faced with the dilemma of having non-integrated data from disparate sources such as SP’s, IQVIA, sales activities, claims, affiliations and DCR. In addition, their current system lacked integration with 3rd party systems such as CRMs, MedPro and Concur. Although master […]