Uncovering Unmet Medical Needs: The Power of Combining Burden of Illness Study and Real-World Data.

The work of healthcare providers isn’t confined to improving patient outcomes by developing new treatments, but it goes beyond ensuring that patients have access to them as well. Burden of Illness (BOI) studies based on real-world evidence (RWE) provide a valuable perspective on the impact of a disease on patients, the healthcare system, and society. […]
Understanding the Patient Journey through a Cross-functional Lens

At KMK, we take a collaborative approach to helping our clients truly understand their patients’ journeys. Our cross-functional teams combine Real World Evidence and Strategy & Insights to gather insights from a mix of data sources, including claims and EHR data, which we then analyze to identify gaps and understand market needs. We then dig […]
Strengthen Your Opportunity Assessment with Secondary Data Analysis

Gathering and analyzing primary research data helps to deliver a comprehensive understanding of the target market, enabling businesses to create effective strategies that are tailored for maximum impact-but this only the beginning. Secondary data analysis gives companies the tools they need to quantify their findings and uncover new potential opportunities giving them a 360° view […]
HEOR & RWE: The Path to Effective Drug Development

HEOR & RWE: The Path to Effective Drug Development Since the FDA introduced the 21st Century Cures Act in 2016, pharmaceutical companies have recognized that regulatory approval alone does not determine a drug’s efficacy or even commercial success, compelling them to evaluate every product from a value standpoint. Consequently, today’s pharmaceutical sector relies heavily on […]
Now Is The Time To Use An Interactive Flow Diagram To Tell Patient Narratives

Background The digital evolution of the pharmaceutical industry has made it easier to track various aspects of a patient’s journey and represent complex data with interactive and understandable flow diagrams. Rather than simply plotting possible pathways, these intelligent diagrams and graphs enable healthcare practitioners and researchers to explore and analyze hidden relationships and receive instant […]
Senior Associate, HEOR C00113

Over six years of experience in the HEOR/RWE space with proven expertise in RWE studies using SAS based on claims, EMR, and registry data. Rich background in categorical data analysis, survival analysis, randomized trial designs analysis, macro definitions, debugging programs, and documentation in both SAS and R programming environments. Expert in Advanced Excel/VBA including mastery […]
Erenumab Study Demonstrates Significantly Reduced Acute Medication Usage and Health Care Utilization for Migraines

A recent study of the fully human monoclonal antibody erenumab was designed to evaluate real-world evidence on the impact of erenumab on acute medication usage and health care utilization (HCRU) among migraine patients. The Health Economics and Outcomes Research analyst team, tasked by Novartis and managed by Lujia Zhou, KMK Consulting, Inc., conducted a retrospective […]
Migraine Study Demonstrates Impact of Treatment Failures on Healthcare System

Summary: The economic burden caused by treatment failures of migraine was explored in a study led by Dr. Lujia Zhou, KMK Consulting, Inc. The study results, published in The Journal of Neurology, “Economic Burden Increased with Number of Treatment Failures in Migraine Patients -A Retrospective Claims Database Analysis in the United States (1485),”demonstrated clearly that […]
How to become the Iron Man of Data Analytics?

Do you feel sluggish or lethargic most days? Are you susceptible to catching colds? If you blame the “daily grind” for why you’re feeling rundown, you might be overlooking a simple nutrient deficiency. Iron is needed to make hemoglobin — part of our red blood cells that carries oxygen to the body’s tissues. In addition, […]
Exploring the significance of Real World Evidence and Real World Data

The terms Real World Evidence (RWE) and Real World Data (RWD) appear more and more in industry discussions and within FDA reports. The pharma industry is embracing RWE and it is quickly becoming the next big thing in industry intelligence. FDA guidelines have been published for using RWE in clinical studies and the FDA is […]