Uncovering Unmet Medical Needs: The Power of Combining Burden of Illness Study and Real-World Data.
The work of healthcare providers isn’t confined to improving patient outcomes by developing new treatments, but it goes beyond ensuring that patients have access to them as well. Burden of Illness (BOI) studies based on real-world evidence (RWE) provide a valuable perspective on the impact of a disease on patients, the healthcare system, and society. […]
Understanding the Patient Journey through a Cross-functional Lens
At KMK, we take a collaborative approach to helping our clients truly understand their patients’ journeys. Our cross-functional teams combine Real World Evidence and Strategy & Insights to gather insights from a mix of data sources, including claims and EHR data, which we then analyze to identify gaps and understand market needs. We then dig […]