Leverage Anonymized Patient-Level Data (APLD) to Identify Market Opportunities – KMK Consulting Inc
KMK Leverages Anonymized Patient-Level Data (APLD) to Identify Market Opportunities How can you use patient-level data to help rebound from a sluggish product launch? BACKGROUND One of our clients, a growing specialty pharmaceutical company, had just received approval on a new product that could treat two different diseases. However, after one year on the market […]