Presented by Marina Brodsky PhD. and Diane Martire MD MPH of the KMK Star Alliance
Air date: October 27, 2022 (45 mins)
Medical affairs are crucial for communication of scientific information between companies and industry leaders, but the growing responsibility of the department has led to various challenges. One of these is effective strategic planning, in which traditional approaches often fall short.
To compete in today’s market, pharmaceutical companies must streamline and re-frame their Medical Affairs strategy generation by focusing on a customer and value-based approach, one which requires a solid understanding and integration of scientific, medical and commercial goals.
In this webinar, Marina Brodsky PhD and Diane Martire MD MPH, members of the KMK Star Alliance subject-matter expert network, explain how to enhance the strategic credibility of your Medical Affairs strategy and unveil their tried and true methods.
- What elements make up Strategic Planning, and why they should be assessed continually throughout the year.
- How to evolve from tactical medical goals (e.g., generating and communicating data, collecting insights, etc.) to goals focused on the needs of customers (internal and external) and on the enhancement of clinical care.
- The importance of selecting and prioritizing goals and tactics based on impact and operational and financial feasibility (a reality check).
- How to enhance the credibility of medical affairs with cross-functional partner