Promotion Response Analysis

ANALYZE. UNDERSTAND. EFFECTIVELY RESPOND.

The more you and your reps understand how targets will respond to your promotional efforts, the more successful you will be.

KMK can work with you to quantify both personal and non-personal promotion impact on your targets so your marketing and sales teams can optimize resource allocation and business planning. We offer effective assessment of different tactics and promotions against goals such as Total Rx by using tools such as ROI measurements, carryover rate calculation and descriptive analytics.

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