Simulation

INTEGRATES DATA. TRACKS IN REAL-TIME.

Fully aware that many research tasks sometimes fail to engage respondents, we have developed a range of simulation techniques extending from our innovative and award winning InTask virtual patient software to address this issue.

In so doing we are able to eliminate the invalid, perfunctory responses emanating from the unwillingness and inability of respondents to mentally simulate scenarios posed in questionnaires or in individual or group discussions. 

You get research reflecting real attitudes and behaviors, uncovering deeper insights in both qualitative and quantitative research projects.