Quantitative Research

VALIDATE. ANALYZE. SPARK INSIGHT.

Despite boasting of a higher percentage of statisticians and marketing scientists than most research consultancies, we approach quantitative research (dry, statistical “left-brain” thinking) in the same spirit as we do qualitative (creative “right-brain” thinking).

We see it as a way to drive new insights into markets as well as to validate hypotheses and attach numbers to them.  Nowhere is this more evident than in our segmentation work, which inherently relies on sparks of insight into the human condition as well as rigorous statistical analysis. 

But even in traditionally unadventurous studies such as ATUs, we push the envelope to provide insights which help you anticipate market developments so you can outmaneuver your competition. We’ll help both your left and right brain get excited about numbers.