Qualitative Research


We practice in this dynamic and lively arena aligning creativity, discipline and empathy with business-critical issues to drive actionable commercial insights.

In so doing, we’ve created novel patient simulation software to conduct cognitive interviews, developed qualitative tools and frameworks to better evaluate promotional concepts and messages, and tapped into online patient blogs to develop qualitative insights as an alternative to live interviews. 

Whether you are confronting a particularly difficult qualitative research issue, or a just a “garden variety” concept test, we’d be happy to share our best thinking with you.