Qualitative Research
INTERVIEW. EVALUATE. ACT.
At KMK we focus on results, not just ideas. We work together with our clients to develop solutions that work in the real world.
Make smarter business decisions with our enterprise-level data enrichment solution tools and applications.
Best thinking and results to guide you
At KMK we focus on results, not just ideas. We work together with our clients to develop solutions that work in the real world.
Make smarter business decisions with our enterprise-level data enrichment solution tools and applications.
Best thinking and results to guide you
Getting it right every time is what makes us stand out.
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INTERVIEW. EVALUATE. ACT.
We practice in this dynamic and lively arena aligning creativity, discipline and empathy with business-critical issues to drive actionable commercial insights.
In so doing, we’ve created novel patient simulation software to conduct cognitive interviews, developed qualitative tools and frameworks to better evaluate promotional concepts and messages, and tapped into online patient blogs to develop qualitative insights as an alternative to live interviews.
Whether you are confronting a particularly difficult qualitative research issue, or a just a “garden variety” concept test, we’d be happy to share our best thinking with you.
Looking for support along your commercialization journey? We'll help you make sense of your data.