Watch our latest webinar 'The Art of Leadership in the Emerging Biopharmaceutical Industry: Trends, Challenges, and Approaches'

We Support
Your Success

Qualitative Research

INTERVIEW. EVALUATE. ACT.

We practice in this dynamic and lively arena aligning creativity, discipline and empathy with business-critical issues to drive actionable commercial insights.

In so doing, we’ve created novel patient simulation software to conduct cognitive interviews, developed qualitative tools and frameworks to better evaluate promotional concepts and messages, and tapped into online patient blogs to develop qualitative insights as an alternative to live interviews. 

Whether you are confronting a particularly difficult qualitative research issue, or a just a “garden variety” concept test, we’d be happy to share our best thinking with you.     

Learn more about our Performance Measurement capabilities

Related insights

Uncover the Bigger Picture: Answering Business Questions Holistically

General cross-bu

Uncovering Unmet Medical Needs: The Power of Combining Burden of Illness Study and Real-World Data.

General cross-bu

Choosing The Right Consulting Partner

White Paper Market Research

Understanding the Patient Journey through a Cross-functional Lens

General cross-bu

Unveiling the Path of Growth: Insights from Pharma Market Research Conference USA 2023

Blog insights

Strengthen Your Opportunity Assessment with Secondary Data Analysis

General Heor

KMK Consulting Expands into Europe with the Appointment of Samantha Fernando

Life @ KMK insights

Enhanced Market Understanding through Strategic Market Research

General insights

Trisha Emish named Director of Market Research at KMK Consulting Inc.

Life @ KMK Market Research

Capturing Promotion Response

White Paper Market Research

KMK Consulting Inc. Earns 2022 US Great Place to Work Certification™

Life @ KMK Market Research

How to Use Social Media for Market Research

Success Stories Market Research

Looking Ahead in Oncology

Webinars Market Research

Exploring Behavior Change

Webinars KMK Star Alliance

Exploring a Physician’s Why – A Webinar on Cognitive Interviewing

Webinars Market Research

The Pandemic, Politics & Pharmaceuticals

Webinars Market Research

Design Thinking Applied: Design Thinking in Communications Development Health Care Design Thinking Day

Webinars Design Thinking Day

Design Thinking Applied: The Cognitive Interview Health Care Design Thinking Day

Webinars Design Thinking Day

Eliciting Mental Models Health Care Design Thinking Day

Webinars Design Thinking Day

Design Thinking and the Decision Journey Health Care Design Thinking Day

Webinars Design Thinking Day

Developing Empathy to Deepen Understanding Health Care Design Thinking Day

Webinars Design Thinking Day

Design Thinking Panel Discussion Health Care Design Thinking Day

Webinars Design Thinking Day

What is Design Thinking?

Webinars Design Thinking Day

Keynote Speaker Health Care Design Thinking Day

Webinars Design Thinking Day

Health Care Design Thinking Day

Webinars Design Thinking Day

Weathering the Covid Storm

Webinars Market Research

Predictably and Positively Impacting Behavior.

White Paper Market Research

What? versus Why?

White Paper Market Research

Capturing Promotion Response: How Panel Analysis can improve the accuracy of Predictive Analysis

White Paper Market Research

Agile Market Research Approaches, the Way to Faster Results

Success Stories Market Research

Applying Behavioral Models to Market Research Surveys

Success Stories Market Research

Innovative Patient Simulation App to Explore Treatment for Rare Disease

Success Stories Market Research

Contact Us

Looking for support along your commercialization journey? We'll help you make sense of your data.

Get in touch

Solutions

Data Management

Sales Force Effectiveness

Advanced Analytics

Market Research

HEOR | RWE

Products

Vortex Data Management Platform

BiT - Business Intelligence Tool

ICP - Incentive Compensation Plan Tool

CPM - Call Plan Management Tool

SAL - Account Planning Tool

Insights

Case Studies

White Papers

Webinars

Videos

TERMS OF USE

© All RIGHTS  RESERVED.

PRIVACY POLICY