Strategic Marketing Frameworks
PREDICT BEHAVIORS. GET RESULTS
At KMK we focus on results, not just ideas. We work together with our clients to develop solutions that work in the real world.
Make smarter business decisions with our enterprise-level data enrichment solution tools and applications.
Best thinking and results to guide you
At KMK we focus on results, not just ideas. We work together with our clients to develop solutions that work in the real world.
Make smarter business decisions with our enterprise-level data enrichment solution tools and applications.
Best thinking and results to guide you
Getting it right every time is what makes us stand out.
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PREDICT BEHAVIORS. GET RESULTS
KMK centers our framework on a research environment defined by affordances and nudges.
In CIA, affordances represent the possible interactions between people and the environment as perceived by the individual, and nudges are the aspects of a particular choice architecture (either naturally occurring or designed) that alter people’s behavior in a predictable way. Robust research of both quantitative and qualitative methodologies then populate the framework’s outer ring to provide a total picture for further analysis and decision making.
We have the experience and expertise to conduct the necessary research methodologies within this framework, and do so as integrated studies, to best define market conditions to aid your commercialization efforts.
Looking for support along your commercialization journey? We'll help you make sense of your data.