Strategic Marketing Frameworks


KMK centers our framework on a research environment defined by affordances and nudges.

In CIA, affordances represent the possible interactions between people and the environment as perceived by the individual, and nudges are the aspects of a particular choice architecture (either naturally occurring or designed) that alter people’s behavior in a predictable way. Robust research of both quantitative and  qualitative methodologies then populate the framework’s outer ring to provide a total picture for further analysis and decision making.  

We have the experience and expertise to conduct the necessary research methodologies within this framework, and do so as integrated studies, to best define market conditions to aid your commercialization efforts.