Upcoming Webinar: How to Understand and Leverage Your Data

Patient Flow & Journey


We do this by identifying unmet patient needs, pain points and opportunities, capturing both the cognitive and emotional journey of the patient in the context of health-related events and interactions.

At the heart of our approach is the recognition that the patient journey consists of two closely intertwined processes: the outer patient journey which consists of observable events and actions, as well as an inner journey of thoughts, feelings and mindset that evolve as the events of the outer patient journey unfold over time.  

Only by aligning these two journeys can we fully understand the decisions and behaviors of patients, as well as those who care for them.