Patient Flow & Journey

CAPTURE THE JOURNEY. IMPROVE PATIENT OUTCOMES.

We do this by identifying unmet patient needs, pain points and opportunities, capturing both the cognitive and emotional journey of the patient in the context of health-related events and interactions.

At the heart of our approach is the recognition that the patient journey consists of two closely intertwined processes: the outer patient journey which consists of observable events and actions, as well as an inner journey of thoughts, feelings and mindset that evolve as the events of the outer patient journey unfold over time.  

Only by aligning these two journeys we can fully understand the decisions and behaviors of patients, as well as those who care for them. 

Related insights

KMK Consulting Inc. Earns 2022 US Great Place to Work Certification™

How to Use Social Media for Market Research

Exploring Behavior Change

Exploring a Physician’s Why – A Webinar on Cognitive Interviewing

The Pandemic, Politics & Pharmaceuticals

Design Thinking Applied: Design Thinking in Communications Development Health Care Design Thinking Day

Design Thinking Applied: The Cognitive Interview Health Care Design Thinking Day

Eliciting Mental Models Health Care Design Thinking Day

Design Thinking and the Decision Journey Health Care Design Thinking Day

Developing Empathy to Deepen Understanding Health Care Design Thinking Day

Design Thinking Panel Discussion Health Care Design Thinking Day

What is Design Thinking?

Keynote Speaker Health Care Design Thinking Day

Health Care Design Thinking Day

Weathering the Covid Storm

Predictably and Positively Impacting Behavior.

What? versus Why?

KMK Welcomes Oncology Market Research Veteran Lisa Logan

Capturing Promotion Response: How Panel Analysis can improve the accuracy of Predictive Analysis

Agile Market Research Approaches, the Way to Faster Results

Applying Behavioral Models to Market Research Surveys

Innovative Patient Simulation App to Explore Treatment for Rare Disease