Upcoming Webinar: How to Understand and Leverage Your Data

Commercial Intelligence Architecture (CIA)

We fully appreciate that you want evidence-based guidance for your commercial decision-making when you obtain research.

You need your research presented in an easily digestible format – not spreadsheets or PowerPoint reports. That’s why we give you powerful research systematically organized into intelligence systems providing guidance for a range of business decisions while building market knowledge over time – and in real time. 

That’s where KMK can help. Our Commercial Intelligence Architecture approach to market research provides you with a comprehensive perspective on markets. The end result is you are better equipped to render both the strategic and tactical decisions necessary to achieve your goals and optimize success.

KMK integrates the best of design thinking and behavioral economics theory to build a world class strategic marketing framework for our Commercial Intelligence Architecture research.  

Define your market and competition, size key market segments, identify opportunities for sequenced growth, feed forecasts and frame key assumptions. 

In an industry focused on customer centricity, patient journey should be one of the most requested types of research studies.

Make sense of today’s multi-stakeholder environment – so critical in designing effective market access and sales plans that speak to the specific stakeholder.

This critical step in KMK’s intelligence architecture puts the information you need to devise key success strategies at your fingertips.

KMK has developed a performance dashboard tailored specifically to support our Commercial Information Architecture.