Primary Market Research​

KMK delivers a complete portfolio of evidence-based support for commercial decision-making, from early product planning through post-launch performance monitoring. 

Together We Solve the Challenges in Understanding Your Market and Stakeholder Dynamics.

Are you concerned about

Identifying the right patients for your brand despite disparate data sources?

KMK’s experienced analysts will cull through the appropriate data sets and integrate those learnings with qualitative target product profiles to make sure you are targeting the correct patients.

How the ever-changing market and channel landscape is impacting your commercialization strategy?

The KMK team creates effective, evidence-based guidance in real-time across the product lifecycle using an integrated framework for delivering key market learnings to aid your commercial decision making.

What are the optimal channel strategies you need to deploy to win a therapeutic category?

KMK’s experienced team is adept at researching those strategies that will resonate with your stakeholders as well as delivering a performance monitoring system to keep you abreast of the shifting landscape.

Understanding the true drivers of patient and prescriber behavior so you can design impactful programs to nudge them towards your brand?

KMK offers you a range of simulation techniques to deliver research reflecting attitudes and behaviors based on real-life scenarios so your brand programs will resonate.

What is the best way to communicate your brand’s value and efficacy to the many stakeholders involved in your go-to-market strategy?

You can rely on KMK to identify the appropriate stakeholders for your brand and then create a marketing framework based on quantitative and qualitative research to give you a total picture for analysis and planning.

Identifying what is needed to fuel your product pipeline to ensure continued growth?

KMK offers a variety of research techniques to identify therapeutic areas most in need of product solutions as well as providing market mapping techniques to better assess the opportunity.

KMK offers a cost-effective consulting solution - KMK Market Research Forensics and Frameworking - to help biopharma clients better understand the market intelligence they have and the market intelligence they still need.

Working hand-in-hand across marketing sciences, forecasting, sales force effectiveness, and data management practices, we can help you develop integrated analytic solutions that address your needs — comprehensively, efficiently, and effectively.

Commercial Intelligence Architecture 

KMK’s Commercial Intelligence Architecture solves a critical business challenge by giving you effective, evidence-based guidance for commercial success across the product lifecycle.

Our integrated framework for assembling key market learnings and socializing new insights eliminates inadequacies arising with individual market research studies better equipped to provide guidance for discrete commercial decisions.   

KMK offers what you need to optimize results: 

⦿ Incentive Compensation Planning​

⦿ Market Map 

⦿ Patient Flow and Journey 

⦿ Stakeholder 360 

⦿ Strategy Driver 

⦿ CIA Dashboard 

⦿ Strategic Marketing Framework  

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Marketing Analytics​

KMK’s market research team will give you the best research output and analysis based on our extensive experience in solving client project needs. We understand the nuances and shortfalls of all market research techniques and will help you devise the most effective methodology or combination thereof to aid your decision making. Choose from quantitative, qualitative, performance measurement, market assessment, patient journey mapping and simulation methodologies. 

That’s where KMK Consulting can help you.

⦿  Quantitative Research 

⦿  Qualitative Research 

⦿  Patient Journey Mapping 

⦿  Performance Measurement 

⦿  Market Assessment 

⦿  Simulation  

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Global Reach

With decades of experience conducting global healthcare studies across a wide range of therapy areas and audiences, we at KMK understand that the success of global research depends largely upon helping our clients address the needs of multiple internal stakeholders across the world.  With a multi-lingual staff and appreciation of our clients’ unique business cultures, we promote the highest level of coordination and collaboration in our multinational research projects.  For our clients, this means global research insights with global impact.  

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KMK Consulting Inc
Market Research Privacy Notice

The Purpose of this privacy notice is to explain how KMK Consulting Inc, thereafter referred to as KMK, processes personal data to fulfil its data protection responsibilities when providing its market research services.  KMK has global reach which often necessitates unique policies for certain jurisdictions. This notice is based on KMK’s obligations to the European Union (EU) and UK requirements as stated in their respective versions of the General Data Protection Regulation (GDPR) as this is deemed to set an appropriate level for the responsible processing of personal data.

KMK works across marketing sciences, forecasting, sales force effectiveness and data management domains in response to customers’ requirements. While this notice focuses on market research, all aspects of these services may process personal data.

Personal Data (PD) as defined by the GDPR will be used in this notice although the term Personal Information (PI) is used in North America and the California Consumer Privacy Act (CCPA) in particular.

The Role of KMK in data protection terms is that of a data controller where it determines the purpose and use of personal data collected. Once received, personal data collected becomes the responsibility of the KMK Privacy Manager (PM) contactable using  The Privacy Manager ensures that all processing accords with the latest data protection legislation

The categories of personal data collected by KMK will be basic contact details sufficient to respond to general enquiries, inquire about future engagements, and fulfil the needs of the particular market research being commissioned. The latter may include information about health referred to as both special category data or sensitive information.

The KMK websites use cookies and similar technologies to generate aggregated information including site traffic statistics, page views, impressions, and operating system and browser type. When pages are requested, the KMK servers automatically log IP addresses. In addition, KMK uses NextRoll technology to collect on-line identifiers to measure and analyse traffic and browsing activities across its sites and show relevant advertisements for our products and services via third-party sites.

KMK’s duty of confidentiality means that KMK staff will treat your personal data with due respect and in confidence.  It is only disclosed to those that need to know it. We expect the same duty of confidentiality from all third parties with whom KMK shares personal data and where appropriate, data processing agreements are in place.  

KMK is committed to compliance with the new EU-US Data Privacy Framework that entered into force on 10 July 2023.  Whilst the majority of processing takes place in North America, KMK uses personal data collected from people in the EU and the UK.  The framework is enforced by the US Federal Trade Commission and ensures there is broad equivalency in the handling of personal data by a US based organization as would happen where that processing would take place in the EU.  This is particularly relevant for the exercise of people’s rights as defined by the EU & UK GDPR as well as the handling of complaints.

KMK uses appropriate technical and organizational measures to safeguard all personal data for all of its global operations.

KMK processes personal data against a lawful basis and such instances are described below:

  • To process any personal data that we collect from you via surveys and/or focus groups, we will seek your consent to do so – but please note you can withdraw your consent at any time by contacting the KMK Privacy Manager
  • We will pursue our legitimate interests to respond to your general enquiries and may stay in touch with you for marketing purposes
  • To comply with our legal obligations
  • When acting in the vital interests of an individual, normally in emergency situations and where it can be justified after the event
  • When it is necessary for the performance of a contract and its prior preparation, typically when preparing for a sale and the subsequent delivery


In all cases the processing of personal data by KMK shall be done in accordance with the principles of data protection.

KMK will share and/or disclose personal data, on a ‘need to know’ basis under the following circumstances, with some or all of the following:

  • NextRoll which is a third-party partner (see above) and to read more about the technologies used and their cross-device capabilities, please refer to NextRoll’s privacy notice:
  • Another business in conjunction with a sale to that third-party as the personal data collected by KMK forms a portion of its assets
  • Contractors for outsourced services (e.g. recruiters)


KMK will not use or share your personal data in ways unrelated to the those described above without first notifying you and offering a choice of permitting your personal data be used or not in ways unrelated to those described above.  You also have the option of updating the information you provided on the contact form and in some circumstances, you may opt out to receiving notification from us.  To do so, please contact the privacy manager using the details above.


KMK follows a retention schedule to determine the length of time it holds different types of personal data.  Personal data is only retained for as long as it is required for the purpose unless we are required by law to retain it for longer.

  • Personal data used for market research will routinely be retained for 3 months after we have delivered our report.  


The EU & UK General Data Protection Regulation defines the rights that you have, although these do not apply in all situations. For convenience, these rights are shown below:

  • Right to be informed as to how KMK is processing your personal data – this is done through this notice or other specific to target privacy notices,
  • Right to access your personal data held by us which is done by making a ‘Data Subject Access Request’ (DSAR),
  • Right to rectification of your personal data if you believe we have collected it incorrectly or it needs to be updated,
  • Right to erasure of your personal data for which we no longer have a legitimate purpose to process,
  • Right to restrict processing under certain circumstances, during which time your personal data but will be out of operational use until the related matter is resolved,
  • Right to data portability of your personal data in a machine-readable version, but this only applies to data that has been provided with consent or under contract,
  • Right to object to KMK processing your personal data for which it does not have a legal or contractual obligation,
  • Rights related to automated decision making and profiling.


For residents of California, their equivalent rights are found in the CCPA but please contact the KMK Privacy Manager in the first instance if you wish to exercise your rights.  You can do so by making a written request to:

KMK Consulting Inc
Att: Customer Service/California Disclosure Information
23 Headquarters Plaza, North Tower, 7th Floor
Morristown, NJ 07960, USA

Raising concerns, exercising rights or making queries about our processing of your personal data can be done by contacting the KMK Privacy Manager.  Be aware that we will need to verify your identity before responding fully.  This may involve asking you for documentary proof that, in context, will enable us to confirm your identity.  Alternatively, you may contact your Supervisory Authority directly without referring to us first, although naturally we would welcome the first opportunity to address your concerns or queries.