Sales Force Effectiveness Insights
Sales Force Effectiveness Insights
KMK President Michael Karbachinskiy Weighs in on the use of AI and Machine Learning in Pharmaceutical Sales
KMK President Michael Karbachinskiy was featured in PM360 discussing the use of AI and Machine Learning in pharmaceutical sales. The best use case we have found for predictive analytics is in helping to improve pharmaceutical sales force effectiveness and to bolster...
Unlock forward looking Insights via Machine Learning
Data driven commercial analytics from general empirical to granular Today’s machine learning techniques provide us with a solid basis from which to look forward. With the help of machine learning, pharmaceutical managers can start thinking about the next area where...
KMK Value Based Medicine
Delivering Customer Value Accelerating Brand Performance in an Era of Value-based Medicine Delivering exception customer value – we hear about it every day within the circles of sales and marketing, but what does it really mean? Why is it important, and in the end,...
Pharma Companies’ Sales Reporting Efforts Often Fall Short. A look at why this occurs and how to avoid it in the future.
Since the time of blockbuster drugs and mirrored sales teams a decade ago, pharmaceutical reps’ access to physicians continues to decline each year. Studies indicate that between 36.5% – 44% of physicians are now being designated as “no access.” Despite this declining...
A Roadmap to Success: Five Guiding Principles to Incentive Compensation Planning
Attracting and retaining productive and satisfied sales representatives is paramount to the success of any commercialization effort. Likewise, the sales force incentive plan (IC Plan) is critical to achieving these goals. When properly designed, the IC Plan is an...
The Ultimate Plan for Strong Analytics Support to Drive Business Decisions : A no-compromise solution on quality and value
Pharmaceutical commercialization is getting more challenging every day. Analytics talent is in high demand to support informed and insightful business decisions across a global landscape. Yet, despite the increasing market complexity, most commercialization leaders...
