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Ready, Set, Launch – Why Technology is Key to a Successful Product Launch

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WHAT WILL YOU LEARN

Learn why technology and IT readiness are critical to your next product launch

Biotech companies have one chance to launch their product successfully. Data and well-integrated applications are critical to the success of your launch, especially for a company’s first launch, but the importance of technology and IT readiness are often underestimated or reduced to some sales and marketing-siloed technologies.

Here’s what you’ll learn:
Why IT is critical to a successful product launch, particularly so for a first launch
When to start investing in IT & how to properly budget for it
What IT organization and systems you need
How to begin setting up your IT infrastructure and what pitfalls to avoid
Examples of IT roadmaps, systems that need to be implemented, timelines and budget

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Ready, Set, Launch

Why Technology is Key to a Successful Product Launch

Kun Liu

Patrick Retif