InTask App

SIMULATE AND BETTER ENGAGE FOR RICHER INSIGHTS.

KMK developed the innovative InTask simulation platform to deliver deep insights into physician decision making and behavior, overcoming many of the limitations of current survey methodologies.

Rather than asking physicians about what they do, InTask presents physicians with virtual patients, allowing researchers to observe every action taken by the physician in the course of diagnosing, treating and managing these patients. In so doing, InTask: 

As a simulation app, InTask has proven time and again to be more engaging and interesting than questionnaires and has been proven in both qualitative and quantitative applications to generate richer insights from market research. These insights prove invaluable in determining the most effective ways to engage physicians and treat patients.