market research

Evidence-based support for commercial decision-making

market research

Evidence-based support for commercial decision-making

Sales Force
Effectiveness

Advanced
Analytics

Data
Services

Market
Research

Health Economics
Outcomes Research

The market research practice delivers a complete portfolio of evidence-based support for commercial decision-making, from early product planning through post-launch performance monitoring. Working hand-in-hand across marketing sciences, forecasting, sales force effectiveness, and data management practices, we can help you develop integrated analytic solutions that address your needs — comprehensively, efficiently, and effectively.

commercial intelligence architecture

commercial intelligence architecture

THE CHALLENGE: Insights from individual market research studies can provide guidance for discrete commercial decisions. But effective, evidence-based guidance for commercial success across the product lifecycle requires an integrated framework for assembling key market learnings and socializing new insights. The KMK Commercial Intelligence Architecture is our answer to this critical business challenge.

Market Map

  • Defines the market and competition and sizes key market segments
  • Identifies opportunities for sequenced growth
  • Feeds forecast and frames key assumptions

Patient Flow

  • Identifies patient pathways across pre-diagnosis, diagnosis, treatment, fulfillment, and adherence
  • Quantifies patient flows and chronology between pathway events
  • Generates leverage points which determine behavioral objectives for market interventions

Patient Journey

  • Captures the cognitive and emotional journey of the patient in the context of health related events and interactions
  • Identifies unmet patients needs, pain points and opportunities to improve patient outcomes
  • Generates critical insights to guide patient and healthcare professional directed messaging

Stakeholder 360

  • Makes sense of today’s multi-stakeholder environment by mapping critical dependencies
  • Identifies tangible and intangible behavioral incentives which can inhibit or speed market uptake
  • Identifies perceptual gaps between stakeholders

Strategy Driver

  • Takes the output of Market Map, Patient Flow, Patient Journey and Stakeholder 360 to itemize, quantify and prioritize the key drivers of the product/brand strategy
  • Generates list of key success factors for managerial focus

CIA Dashboard

  • Tailored performance dashboard tied to forecast assumptions and Strategy Driver key success factors
  • Integrates primary and secondary data inputs
  • Rapid refresh for near real-time tracking of performance

market research forensics frameworking

market research forensics frameworking

THE CHALLENGE: Patients sometimes seek second opinions. Where do marketers go when they need a second opinion on how their existing research can actually be used, interpreted, or revised and optimized moving forward? KMK offers a cost-effective consulting capability, KMK Market Research Forensics and Frameworking, to help biopharma clients better understand the market intelligence they have and the market intelligence they still need.

Understand – Understand current mental models of the market and key strategic issues
Investigate – Research and data discovery to inventory and assess existing sources of market insight
Reframe – Re-analyze data and studies, organize into insight driving framework
Socialize – Drive consensus around new mental model of the market and implications for strategic choices
Act – Take actions, monitor and evaluate success within new framework

market research insights

market research insights

KMK testimonials

"I'm a big fan of KMK."
"KMK has the majority of our field analytics work, including alignments, call planning, field targeting processes, field reporting, and incentives. I couldn’t be more pleased with the work from KMK."
"In every area they have delivered high-quality work and in many cases exceeded our expectations."
"[KMK consultants] take the time to understand our problems and work with us to come up with a solution, versus larger analytic shops who come with pre-defined solutions. I would recommend them to anyone who asks."
"KMK has done a great job on the market research and analytics we needed to support the launch of our first product."
"We turned the bulk of our research assignments over to them, beginning with the new product forecast, and have benefited from a very effective partnership with senior staff who understand our business and care about our success."
KMK Consulting

Contact KMK Consulting, Inc.

Contact KMK Consulting, Inc.

For more information or to set up a meeting:

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Main Office

23 Headquarters Plaza, North Tower, 7th Floor, Morristown, NJ 07960
E: info@kmkconsultinginc.com, Ph: 973-536-0700, Fax: 973-536-0702
 

Cambridge Office

125 Cambridgepark Dr, Suite 301, Cambridge, MA 02140
E: info@kmkconsultinginc.com, Ph: 973-536-0926

China Office

Room 501D, Building 12, 21 Ruan Jian Yuan East Road, Dalian Hi-Tech zone
Dalian Software Park, 116023
 

India Office

3rd Floor, E Wing, Siddharth Excellence, Opp. Vasna D-Mart, Vasna Road
Vadodara – 390015, Gujarat