market research
Evidence-based support for commercial decision-making
market research
Evidence-based support for commercial decision-making
Sales Force
Effectiveness
Advanced
Analytics
Data
Services
Market
Research
Health Economics
Outcomes Research
commercial intelligence architecture
commercial intelligence architecture
Market Map
- Defines the market and competition and sizes key market segments
- Identifies opportunities for sequenced growth
- Feeds forecast and frames key assumptions
Patient Flow
- Identifies patient pathways across pre-diagnosis, diagnosis, treatment, fulfillment, and adherence
- Quantifies patient flows and chronology between pathway events
- Generates leverage points which determine behavioral objectives for market interventions
Patient Journey
- Captures the cognitive and emotional journey of the patient in the context of health related events and interactions
- Identifies unmet patients needs, pain points and opportunities to improve patient outcomes
- Generates critical insights to guide patient and healthcare professional directed messaging
Stakeholder 360
- Makes sense of today’s multi-stakeholder environment by mapping critical dependencies
- Identifies tangible and intangible behavioral incentives which can inhibit or speed market uptake
- Identifies perceptual gaps between stakeholders
Strategy Driver
- Takes the output of Market Map, Patient Flow, Patient Journey and Stakeholder 360 to itemize, quantify and prioritize the key drivers of the product/brand strategy
- Generates list of key success factors for managerial focus
CIA Dashboard
- Tailored performance dashboard tied to forecast assumptions and Strategy Driver key success factors
- Integrates primary and secondary data inputs
- Rapid refresh for near real-time tracking of performance
market research forensics frameworking
market research forensics frameworking
Understand – Understand current mental models of the market and key strategic issues
Investigate – Research and data discovery to inventory and assess existing sources of market insight
Reframe – Re-analyze data and studies, organize into insight driving framework
Socialize – Drive consensus around new mental model of the market and implications for strategic choices
Act – Take actions, monitor and evaluate success within new framework
market research insights
market research insights
Innovative Patient Simulation App to Explore Treatment for Rare Disease
To prepare for the launch of a novel therapy, our client needed to better understand the treatment algorithm for a rare disease condition. Our mid-size specialty pharmaceutical client needed to understand the treatment algorithm for a rare disease condition in...
What Innovations are Oncologists Looking Forward to in Breast Cancer Therapy?
KMK Consulting’s Innovation and Customer Value Survey in breast cancer explores oncologists’ perspectives on the innovations they are looking forward to in the next two years, and the companies they see as best positioned to deliver them. To learn more view the...
High Cost of Medication Tops the List of Challenges for Gastroenterologists Treating IBS
Gastroenterologists cited a range of challenges treating IBS in KMK's recent Innovation & Customer Value Survey. Topping the list were the high cost of medication and patient education and understanding of the disease. Concurrently, the study found that support...
Press Release: Genentech, Pfizer and Merck Identified as the Top Three Companies Driving Therapeutic Innovation in Breast Cancer
MORRISTOWN, N.J., March 9, 2020 /PRNewswire/ -- In a recent study conducted by KMK Consulting, Inc., covering Innovation & Customer Value in the Breast Cancer market, Genentech (a member of the Roche Group) was ranked as the top company delivering superior...
Applying Behavioral Models to Market Research Surveys
A diabetes case study helps Madhuri Pawar illustrate how causal models allow marketing researchers to develop strong, analysis-based explanations. Behavioral models based on comprehensive causal analysis (like the COM-B model) give market researchers a powerful tool...
Agile Market Research Approaches, the Way to Faster Results
Company work environments are fast paced and have a demand for quicker, real-time data results in order to make confident business decisions. Across industries, the need for speed is more urgent in order to take action and keep up or outpace competition. Advances in...
Capturing Promotion Response: How Panel Analysis can improve the accuracy of Predictive Analysis
Businesses are thirsty for a competitive edge. Harnessing the power of predictive analytics in bringing medicines to market can provide valuable insights to drive that advantage, and when put into practice, can have far reaching implications to the future of life...