Manager, Commercial Analytics C00104

Strong experience in real-time testing, promotes innovative thinking and provides opportunities to continuously learn and grow as a leader in analytical domain. Have acquired a knack for pro-actively creating project architecture, execution, and closure, also take pride in gaining a perspective & pivoting project as necessary for the desired outcome.

Industry and Project Experience

⦿ Developing Promotional Effectiveness model, SFE model, Digital analytics models for Pharma clients in US, Europe
(France/Germany), Japan and China.
⦿ Majorly work on strategy projects on resourcing and deployment which includes segmentation, sizing, targeting, alignment, placement, PR, and budget optimization projects (Market mix/ Promotional response).
⦿ Managing the client, handling the onshore, understanding the requirement from the stakeholders to provide them with best possible analytical solutions using various tech platforms, Handling team of 4-5 associates and training fresh associates for domain expertise.
⦿ Worked on major integration of two big pharma giants in revenue optimization as well as resource management strategy, forecasting strategy and data science implementation for their digital analytics domain.
⦿ Strategize and deployed Omni channel Campaign Analytics project for multiple clients and acted as POC for building their engagement journey across various cloud-based platforms like Sales force cloud, Adobe orchestration engine.
⦿ Worked on building inhouse apps for client to calculate digital affinity using R and ML algorithms.

⦿ Developing predictive analytics model using techniques like random forest, clustering, decision trees for pharma clients.
⦿ Developing revenue optimization models like mmx model and promotion response model.
⦿ Training associates for Alteryx to help them transform their processes from various interfaces and automate them.
⦿ Involve in hiring process as subject matter expect for Alteryx.
⦿ Building Forecasting models as well involve in patient level data analytic models.

Large Pharma

Business Analyst (Market Effectiveness Strategy) (Feb 2018 – Sep 2018)

⦿ Performance tracker dashboard using various KP ls to enhance Franchise /Product decision making.
⦿ Communicate with stakeholders to understand the business requirement, propose solutions, demonstrate mock-ups and roll-out deliverables to develop business reports.
⦿ Region specific Forecasting Strategy Models for Oncology as well as Immunology franchise.
⦿ Work with cross functional teams to develop the forecasting model for pipeline products as well as in market product.
⦿ Automating the model using Tableau/Qlik sense, RPA, Alteryx.
⦿ Automated reports and process for across team using various tools to reach zero manual intervention by transforming the model/dashboards (SAS, VBA, Access) along with regular work using RPA, Alteryx, Qlik sense.
⦿ Worked on a small NLP project to develop the interactive user – based interface using Python (Django framework)

Business Process Management

Business Analyst (Jul 2016- Dec 2017)

⦿ Worked on several market analytics projects for blue chip pharma companies, primarily involved in analytical projects for companies in US/Europe. Worked extensively on project models based on MS Excel, MS PowerPoint, Dashboard development for pre-launched products as well as marketed products based on VBA.
⦿ Worked on Patient level data analytics to identify the various key problems for the stakeholders.
⦿ Creating Business Intelligence Reports (Bl R’s) for companies which includes business overview, financial analysis, SWOT analysis, strategies etc., & Creating Strategy-Opportunity-Structure (SOS) reports.
⦿ Creating Industry/Country reports that cover the trends, forecasts, facts & figures, key developments, and major players of the industry.
⦿ Slicing and dicing the datasets on SAS, Excel and exporting them to the reporting tool using various SAS Procedure

Technical Skills

Education