Michael is the Founder & CEO of KMK Consulting, Inc. Michael is an expert in targeting, promotional evaluation, and technology and data warehouse design. He has been an instrumental force in designing and executing the Novartis Marketing Science data warehouse structure, campaign ROI evaluation, and overall analytics support. Previously, Michael was in charge of statistical development programming at AT&T and was responsible for setting up financial and marketing programming design and evaluation for credit card portfolios for several large banks.