Delivering Customer Value
Accelerating Brand Performance in an Era of Value-based Medicine
Delivering exception customer value – we hear about it every day within the circles of sales and marketing, but what does it really mean? Why is it important, and in the end, does it really matter? Clearly, questioning if value matters is a bit “tongue in cheek”. Intuitively, we can probably all agree that delivering value to our customers is certainly the right thing to do. It builds customer loyalty, deepens customer relationships, and ultimately, builds brand equity.