Our role as market insights and analytics professionals is to help our stakeholders understand an ever-changing marketplace and make informed decisions. With the dust settling from the COVID-19 pandemic, we are now focused on guiding our clients and stakeholders to success through the next wave of disruptions transforming healthcare and insights.

In our daily work as researchers, we tackle these challenges head-on. However, we also recognize that the insights industry must evolve to maximize the value of our research. At the 2024 Intellus Summit, we explored solutions to elevate the value of research in the insights industry.

Our team presented an insightful session titled “Integrate Primary and Secondary for Champagne Insights on Your Lemonade Budget.” This presentation covers practical and cost-effective methods for gathering and utilizing both primary and secondary data. 

Representing the team at Intellus Worldwide Summit 2024