KMK insights
Updates, expertise, and point-of-view on pharmaceutical commercial operations, sales analytics, data management, market research, and sales force effectiveness.
KMK President Michael Karbachinskiy Weighs in on the use of AI and Machine Learning in Pharmaceutical Sales
KMK President Michael Karbachinskiy was featured in PM360 discussing the use of AI and Machine Learning in pharmaceutical sales. The best use case we have found for predictive analytics is in helping to improve pharmaceutical sales force effectiveness and to bolster...
HEOR Principal Huanxue Zhou’s Manuscript in BURNS Journal
KMK HEOR Principal Huanxue Zhou's latest manuscript: Healthcare resource utilization, treatment patterns, and cost of care among patients with thermal burns and inpatient autografting in two large privately insured populations in the United States. Highlights • Major...
Agile Market Research Approaches, the Way to Faster Results
Company work environments are fast paced and have a demand for quicker, real-time data results in order to make confident business decisions. Across industries, the need for speed is more urgent in order to take action and keep up or outpace competition. Advances in...
Unlock forward looking Insights via Machine Learning
Data driven commercial analytics from general empirical to granular Today’s machine learning techniques provide us with a solid basis from which to look forward. With the help of machine learning, pharmaceutical managers can start thinking about the next area where...
Organizing Data? Seeing is Believing
Organizing Data? Seeing is Believing Organizing data should not be so difficult and stressful for analytical personnel when the solution seems so simple: A visible data process allows for adjustments and enables analytics most suitable for the business needs of the...
KMK Value Based Medicine
Delivering Customer Value Accelerating Brand Performance in an Era of Value-based Medicine Delivering exception customer value – we hear about it every day within the circles of sales and marketing, but what does it really mean? Why is it important, and in the end,...
Exploring the significance of Real World Evidence and Real World Data
The terms Real World Evidence (RWE) and Real World Data (RWD) appear more and more in industry discussions and within FDA reports. The pharma industry is embracing RWE and it is quickly becoming the next big thing in industry intelligence. FDA guidelines have been...
Capturing Promotion Response: How Panel Analysis can improve the accuracy of Predictive Analysis
Businesses are thirsty for a competitive edge. Harnessing the power of predictive analytics in bringing medicines to market can provide valuable insights to drive that advantage, and when put into practice, can have far reaching implications to the future of life...
How to use narrative to derive patient journey insights
We all appreciate a good story. As researchers, however, we sometimes overlook the power of narrative in exploring one of the most basic topics in health care market research – the patient journey. When we rush to impose prefabricated schema on the patient's encounter...
