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KMK Insights

Explore KMK studies and research and get an insight into our concepts and competence to establish an impact that stands out!

Case Study

Innovative Patient Simulation App to Explore Treatment for Rare Disease

To prepare for the launch of a novel therapy, our client needed to better understand the treatment algorithm for a rare disease condition

Press Release 

Allergan and Bausch Health Identified as the Top Companies Driving Therapeutic Innovation in IBS

In an ongoing series of research conducted by KMK Consulting, Inc. covering Innovation & Customer Value, Allergan and Bausch Health 

White Paper

A Roadmap to Success: Five Guiding Principles to Incentive Compensation Planning

Attracting and retaining productive and satisfied sales representatives is paramount to the success of any commercialization effort. 

Case Study

KMK’s Employee Performance Tool Streamlines HQ/Sales Rep Calibration

The KMK Employee Performance Tool centralizes all historical performance data and provides a simple and efficient platform for HQ and field

Case Study

High Cost of Medication Tops the List of Challenges for Gastroenterologists Treating IBS

Gastroenterologists cited a range of challenges treating IBS in KMK’s recent Innovation & Customer Value Survey. Topping the list were the high cost 

Insights by Category

SFE1

Sales Force Effectiveness

Designing and optimizing the sales force is critical to the success of any commercialization effort. By analyzing the data associated with sales we can provide insights that help your reps make better decisions in real-time. 

RWE1

HEOR | RWE

In today’s healthcare landscape, demonstrating the value of treatment plays a critical role in a drug’s approval and reimbursement. 

Market-Research1

Market Research

The market research practice delivers a complete portfolio of evidence-based support for commercial decision-making, from early product planning through post-launch performance monitoring.

Consultation1

Advanced Analytics

We hire, train and mentor talented data analysts to work on- or off-site across commercial operations like Brand Analytics, Data Solutions & Sales Force Operations.

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May 5, 2022

Ready, Set, Launch

Why Technology is Key to a Successful Product Launch
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Kun Liu

Patrick Retif

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