KMK insights
Updates, expertise, and point-of-view on pharmaceutical commercial operations, sales analytics, data management, market research, and sales force effectiveness.
Readjusting Your Field Force in the World of COVID-19
The Coronavirus (COVID-19) pandemic is changing our lives drastically and also putting pressure on pharmaceutical companies to immediately adjust their promotional strategy. Digital promotion tactics may be a long-term investment consideration, but the more pressing...
Press Release: Allergan and Bausch Health Identified as the Top Companies Driving Therapeutic Innovation in IBS
Morristown, N.J., March 26, 2020 /PRNewswire/ -- In an ongoing series of research conducted by KMK Consulting, Inc. covering Innovation & Customer Value, Allergan and Bausch Health (backed by its Salix division) were ranked as the top companies best poised to...
Press Release: GSK, AstraZeneca, Genentech, and Novartis Identified as the Top Companies Driving Therapeutic Innovation in Asthma
MORRISTOWN, N.J., March 18, 2020 /PRNewswire/ -- In an ongoing series of research conducted by KMK Consulting, Inc. covering Innovation & Customer Value, GSK was ranked as the top company delivering superior customer value and sales force engagement, as well as...
Press Release: Genentech, Pfizer and Merck Identified as the Top Three Companies Driving Therapeutic Innovation in Breast Cancer
MORRISTOWN, N.J., March 9, 2020 /PRNewswire/ -- In a recent study conducted by KMK Consulting, Inc., covering Innovation & Customer Value in the Breast Cancer market, Genentech (a member of the Roche Group) was ranked as the top company delivering superior...
KMK’s Employee Performance Tool Streamlines HQ/Sales Rep Calibration
The KMK Employee Performance Tool centralizes all historical performance data and provides a simple and efficient platform for HQ and field leadership to conduct performance calibration and evaluation. Situation Performance evaluation of field personnel was...
An Explanation and Use Case for Subgroup Identification with Clinical Data
Subgroup identification searches for groups of patients that have an especially positive response to the drug of interest, and as a result can be useful for physicians when making more personalized prescribing decisions. What is subgroup identification and why use it?...
Smarter Real World Evidence: A Flexible Client-Centered Dashboard Can Help Data Tell a Better Story
If analyzed correctly, compelling data can serve business needs and reveal commercial opportunities. The KMK Real World Evidence Dashboard is a customized client-centered approach to help biopharmaceutical companies reach intuitive conclusions faster, save significant...
Applying Behavioral Models to Market Research Surveys
A diabetes case study helps Madhuri Pawar illustrate how causal models allow marketing researchers to develop strong, analysis-based explanations. Behavioral models based on comprehensive causal analysis (like the COM-B model) give market researchers a powerful tool...
KMK President Michael Karbachinskiy Weighs in on the use of AI and Machine Learning in Pharmaceutical Sales
KMK President Michael Karbachinskiy was featured in PM360 discussing the use of AI and Machine Learning in pharmaceutical sales. The best use case we have found for predictive analytics is in helping to improve pharmaceutical sales force effectiveness and to bolster...
