KMK - Incentive Compensation White Paper - 2018 FinalAttracting and retaining productive and satisfied sales representatives is paramount to the success of any commercialization effort. Likewise, the sales force incentive plan (IC Plan) is critical to achieving these goals. When properly designed, the IC Plan is an investment that promotes exceptional behavior and motivates sales reps to exceed expectations. In addition, it leads to greater rep satisfaction, encourages company loyalty, and serves to attract talent to the company.

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