KMK'S

Healthcare Design Thinking Day

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Thank you for joining us during “Healthcare Design Thinking Day”!  
Below are links to all session recordings if you missed out on anything!

Health Care Design Thinking Day

Welcome and Conference Objectives

Welcome to the day and introductions to the KMK team. Overview of what the agenda will look like for the rest of the day.

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Keynote Speaker
Health Care Design Thinking Day

Greg Chu and Eric Bauman

Discussion will explore how game design can help us better design patient-physician relationships and interactions

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What is Design Thinking?
Health Care Design Thinking Day

Greg Chu

An overview of design thinking – definition and history. Discussion on the disciplined approach to creative problem solving and innovation

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Design Thinking Panel Discussion
Health Care Design Thinking Day

Doreen Amatelli, Lori Thatch, Sasha Siabruik, Greg Chu

How practitioners utilize respondent insights to drive better design. Exploring how important it is to understand the people you are designing for

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Developing Empathy to Deepen Understanding
Health Care Design Thinking Day

Lisa Logan

“Empathy” is the starting point for both design thinking and market research During this session we will discuss how to get to the “heart” of your research through empathy-led research approaches

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Design Thinking and the Decision Journey
Health Care Design Thinking Day

Greg Chu

Bringing together behavioral science and design thinking to explore the wheel of mental models, providing insight into affordances and nudges that shape the decision journey

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Eliciting Mental Models
Health Care Design Thinking Day

Greg Chu

Better understanding your target customer through a simple exercise which explores how the view that the world works Better known as the “how to make toast” exercise

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Design Thinking Applied: The Cognitive Interview
Health Care Design Thinking Day

Zarif Islam

Enabling a better understanding of the people you’re designing for by gaining more realistic responses in interviewing / moderation Utilizing the present tense to understand the past experience

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Design Thinking Applied: Design Thinking in Communications Development
Health Care Design Thinking Day

Lisa Logan

Exploring best practice for the development of branded and unbranded communications. Utilizing iteration and divergent / convergent thinking to optimize comms

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Wrap UP
Health Care Design Thinking Day

Greg Chu

Closing remarks, Puzzle responses, Winner of raffle + prizes

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