KMK Star Alliance | Market Research

Exploring Behavior Change

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Behavioral science is a topic of study that in recent years has become a very good companion to help analyze findings from market research. By better understanding the underlying drivers of behavior, we can also better put into context the actions that our respondents describe during their interviews (qualitative and quantitative). There are a number of academically validated behavioral frameworks that we can use - so which one is best to help you solve your business challenge(s)?

During this webinar, we will review a number of behavioral models to help you explore the option that can give you the most strategic insight and provide actionable tactics that you can start using immediately in your own organization!

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