What is Design Thinking?
In this conference, we’ll introduce you to the many ways in which design thinking, both as a philosophy and a process, can help you develop a deeper understanding of patients and physicians, harness the power of interdisciplinary perspectives, bridge the gap between insights and action, and ultimately craft patient/customer-centric commercial strategies. You’ll leave with an appreciation for the power of design thinking, a handful of case studies, and a toolbox of practical techniques to help you on your own design thinking journey.
In this session, you will have an overview of design thinking – definition and history. Discussion on the disciplined approach to creative problem solving and innovation.
- Greg Chu