The Invisible Customer: How Private Equity Owned Practices are Changing the Biopharma Industry

As a biopharma marketer, why should you care about private equity? The answer is simple – private equity is the powerful customer you cannot see. Invisible forces are driving the biopharma buying process and if you’re not careful, you may miss a golden opportunity to engage with this emerging customer segment.

Here’s a preview of what you can expect to learn at this event:

• Understand the impact of private equity acquisition and management of healthcare practices on the biopharma market landscape
• Understand PE firm’s practice management strategy including financial objectives, ownership tenure, and exit strategy
• Review implications of PE practice management on emerging customer segments for biopharma engagement and potential areas of mutual interest to drive engagement