Access Granted: Optimizing Account Impact in Evolving Healthcare Landscape

Join us on Thursday, March 31, and learn how Sales and Market Access teams can improve their overall account effectiveness. Here is a preview of what you can expect to learn at this event:

• Understand the market trends that are driving change within accounts
• Learn how consolidation is increasing account complexity and restrictiveness.
• Discuss how the pandemic has disrupted the traditional engagement model requiring a greater focus on virtual engagement
• Review how Pharma companies are responding to the market changes by becoming more responsive and relevant to today’s customers and influencers
• Discuss how teams can effectively assess accounts, develop high-quality account plans, gain access within accounts, and successfully engage key decision-makers