Access Granted: Optimizing Account Impact in Evolving Healthcare Landscape

Learn how to access customers in key accounts and effectively engage decision makers
The healthcare market is rapidly changing due to consolidation, a shift to value-based reimbursement, and the advent of digital access to information. As a result, the skills required to access key accounts and engage key decision-makers also need to evolve.

Join us on Thursday, March 31, and learn how Sales and Market Access teams can improve their overall account effectiveness. Here is a preview of what you can expect to learn at this event:

  • Understand the market trends that are driving change within accounts
  • Learn how consolidation is increasing account complexity and restrictiveness.
  • Discuss how the pandemic has disrupted the traditional engagement model requiring a greater focus on virtual engagement
  • Review how Pharma companies are responding to the market changes by becoming more responsive and relevant to today’s customers and influencers
  • Discuss how teams can effectively assess accounts, develop high-quality account plans, gain access within accounts, and successfully engage key decision-makers


Mar 31 2022


12:30 pm - 1:00 pm

Local Time

  • Timezone: America/New_York
  • Date: Mar 31 2022
  • Time: 11:30 am - 12:00 pm


KMK Consulting Inc.