Dan DeSantis

Principal, Market Research

“We have built a dynamic and agile team that provides expertise managing and shaping our client’s data and insights needs across the developmental and commercialization lifecycle at an unparalleled value.” - Dan DeSantis

Dan DeSantis

Principal of our Market Research division, Dan plays an integral role in developing the positioning and strategic goals of his team including supporting marketing and sales efforts, project management, and development of research proposals. With his 15+ years of consulting experience, Dan is helping to shape our market research process and services to ensure we’re always exceeding our customers’ expectations. 

Areas of Expertise

Dan has spent much of his career focused on commercialization strategy for pipeline assets as well as life-cycle management. He is a truly ambidextrous market researcher, that can design complex quantitative solutions one day, and then seamlessly moderate emotional drivers research leveraging projective research techniques the next.   

A respected leader, Dan has guided his teams to plan, develop and present strategic engagements across the brand lifecycle including early opportunity assessments, clinical development strategy, new product launch planning and execution, marketing communication and in-line strategy. He has extensive global experience leading custom quantitative and qualitative engagements, including conjoint analyses, chart research, segmentation, forecasting, marketing and communication development, and pricing across the 7 major markets and beyond. 
Dan believes in engaging respondents and clients through the development of innovative, custom solutions that generate both rational and emotional insights leading to action.  He is an active listener, with expertise and knowledge across many therapeutic areas including rare disease, immunology, CNS disorders, oncology, renal disease, pulmonary disease, and cardiovascular disease. 

Career Background

Dan began his consulting journey in the life sciences at Nielsen BASES, where he learned to leverage primary and secondary insights to customize forecast models focused on both physicians and patients for pre-launch and in-line brands.  Looking to broaden his experience beyond forecasting and demand research, Dan continued to BioVid and Branding Science, where he learned to leverage more advanced quantitative methodologies, while also developing as qualitative researcher and moderator.  

Prior to joining KMK, Dan served as an Associate Principal at Charles River Associates where he led their Forecasting Initiative in Life Sciences and was a thought-leader in helping shape their primary research offerings in collaboration with their Market Research Center of Excellence.