Smarter Real World Evidence
A Flexible Client-Centered Dashboard Can Help Data Tell a Better Story If analyzed correctly, compelling data can serve business needs and reveal commercial opportunities. The KMK Real World Evidence Dashboard is a customized client-centered approach to help biopharmaceutical companies reach intuitive conclusions faster, save significant time on re-analysis, and improve recall and comprehension with a […]
Data Rx: Your Prescribed Solution to Achieve Strategic Objectives in Emerging Pharma
Discover how purposebuilt data capabilities can help commercial operations teams in emerging pharma quickly access accurate insights to reach their strategic objectives. Data. Its value as a strategic asset to the enterprise cannot be stressed enough. Yet, many pharmaceutical organizations suffer from problems with their data management systems due to the challenges posed by fragmented […]
Choosing The Right Consulting Partner
All Insights Share with Peers Share on facebook Share on twitter Share on linkedin Share on email Published On How the pharmaceutical and biotech industry can best assess consulting firms for commercialization support. Introduction Pharmaceutical and biotech companies are facing pervasive and impactful challenges to their commercialization business model. The Inflation Reduction Act in the […]
Capturing Promotion Response
All Insights Share with Peers Share on facebook Share on twitter Share on linkedin Share on email Published On Introduction Optimizing Predictive Analytics For Improved Commercialization Businesses are thirsty for a competitive edge. Harnessing the power of predictive analytics in bringing medicines to market can provide valuable insights to drive that advantage, and when put […]
How To Avoid Costly Mistakes In Pre-launch?
WHAT WILL YOU LEARN Acquiring and analyzing appropriate data is the critical next step in developing a strategic plan for commercialization. Despite any previous experience, there are many scenarios to consider while selecting or purchasing data, and what might have worked in the past, could be wrong for the current launch. This whitepaper will explore […]
Predictably and Positively Impacting Behavior.
A fresh look at integrating design thinking with behavioral economics in market research Introduction Market researchers have embraced many approaches over the years in their quest to understand, and thereby influence, human behavior. More than a decade ago, design thinking, with its emphasis on empathy and customer centricity caught the attention of market researchers.Methods such […]
What? versus Why?
An in-depth look at cognitive interviewing Introduction Understanding the physician treatment decision process is of paramount importance to pharmaceutical clients if one is to understand, and effectively influence, physician behavior.Although the structured questionnaire approach used for quantitative research plays a key role understanding ‘what’ a physician does, it falls short of providing the broader context […]
Migraine Study Demonstrates Impact of Treatment Failures on Healthcare System
Summary: The economic burden caused by treatment failures of migraine was explored in a study led by Dr. Lujia Zhou, KMK Consulting, Inc. The study results, published in The Journal of Neurology, “Economic Burden Increased with Number of Treatment Failures in Migraine Patients -A Retrospective Claims Database Analysis in the United States (1485),”demonstrated clearly that […]
The Ultimate Plan for Strong Analytics Support to Drive Business Decisions : A no-compromise solution on quality and value
Introduction Pharmaceutical commercialization is getting more challenging every day. Analytics talent is in high demand to support informed and insightful business decisions across a global landscape. Yet, despite the increasing marketcomplexity, most commercialization leaders are facing cost reduction pressure resulting in the exploration and assignment of work to lower-cost alternatives. In terms of analytics support, […]
A Roadmap to Success: Five Guiding Principles to Incentive Compensation Planning
Attracting and retaining productive and satisfied sales representatives is paramount to the success of any commercialization effort. Likewise, the sales force incentive plan (IC Plan) is critical to achieving these goals. When properly designed, the Incentive Compensation Plan is an investment that promotes exceptional behavior and motivates sales reps to exceed expectations. In addition, it […]
