Data Rx: Your Prescribed Solution to Achieve Strategic Objectives in Emerging Pharma
Discover how purposebuilt data capabilities can help commercial operations teams in emerging pharma quickly access accurate insights to reach their strategic objectives. Data. Its value as a strategic asset to the enterprise cannot be stressed enough. Yet, many pharmaceutical organizations suffer from problems with their data management systems due to the challenges posed by fragmented […]
Choosing The Right Consulting Partner
All Insights Share with Peers Share on facebook Share on twitter Share on linkedin Share on email Published On Introduction Pharmaceutical and biotech companies are facing pervasive and impactful challenges to their commercialization business model. The Inflation Reduction Act in the USA, regulatory changes such as Conditional Market Authorization (CMA) in Europe, and rebates in […]
Capturing Promotion Response
All Insights Share with Peers Share on facebook Share on linkedin Share on email Published On Introduction Optimizing Predictive Analytics For Improved Commercialization Businesses are thirsty for a competitive edge. Harnessing the power of predictive analytics in bringing medicines to market can provide valuable insights to drive that advantage, and when put into practice, can […]
How To Avoid Costly Mistakes In Pre-launch?
WHAT WILL YOU LEARN Acquiring and analyzing appropriate data is the critical next step in developing a strategic plan for commercialization. Despite any previous experience, there are many scenarios to consider while selecting or purchasing data, and what might have worked in the past, could be wrong for the current launch. This whitepaper will explore […]
Migraine Study Demonstrates Impact of Treatment Failures on Healthcare System
Summary: The economic burden caused by treatment failures of migraine was explored in a study led by Dr. Lujia Zhou, KMK Consulting, Inc. The study results, published in The Journal of Neurology, “Economic Burden Increased with Number of Treatment Failures in Migraine Patients -A Retrospective Claims Database Analysis in the United States (1485),”demonstrated clearly that […]
The Ultimate Plan for Strong Analytics Support to Drive Business Decisions : A no-compromise solution on quality and value
Introduction Pharmaceutical commercialization is getting more challenging every day. Analytics talent is in high demand to support informed and insightful business decisions across a global landscape. Yet, despite the increasing marketcomplexity, most commercialization leaders are facing cost reduction pressure resulting in the exploration and assignment of work to lower-cost alternatives. In terms of analytics support, […]
A Roadmap to Success: Five Guiding Principles to Incentive Compensation Planning
Attracting and retaining productive and satisfied sales representatives is paramount to the success of any commercialization effort. Likewise, the sales force incentive plan (IC Plan) is critical to achieving these goals. When properly designed, the Incentive Compensation Plan is an investment that promotes exceptional behavior and motivates sales reps to exceed expectations. In addition, it […]
Pharma Companies’ Sales Reporting Efforts Often Fall Short. A look at why this occurs and how to avoid it in the future.
Introduction Since the time of blockbuster drugs and mirrored sales teams a decade ago, pharmaceutical reps’ access to physicians continues to decline each year. Studies indicate that between 36.5% – 44% of physicians are now being designated as “no access.” Despite this declining access trend, the industry continues to allocate most of its total sales […]
KMK Value Based Medicine
Delivering Customer ValueAccelerating Brand Performance in an Era of Value-based Medicine Delivering exceptional customer value to drive superior customer engagement.Delivering exceptional customer value – we hear about it every day within the circles of sales and marketing, but what does it really mean? Why is it important, and in the end, does it really matter? […]
Unlock forward looking Insights via Machine Learning
Data driven commercial analytics from general empirical to granular Today’s machine learning techniques provide us with a solid basis from which to look forward. With the help of machine learning, pharmaceutical managers can start thinking about the next area where one can bring added value to the HCP or patients. Ultimately, one can make predictions […]