KMK Patient Journey Analysis Leads Global Pharma Brand To More Accurate Forecasting
A top ten pharmaceutical company contracted with KMK Consulting to provide a patient journey analysis on its recently introduced medication serving a small, rare disease patient population suffering with acute myeloid leukemia (AML). Forecasts based on market research of the patient journey were not being met, and senior management needed a reset based on a more evidence-based research approach of the patient journey. KMK was a proven resource to the client, demonstrating […]
Forecasting in CAR T- Cell Therapy Assists in Setting Client Expectations for Patient Deliveries
All Insights Share with Peers Share on facebook Share on twitter Share on linkedin Share on email Published On Project Background Chimeric antigen receptor (CAR) T-cell therapy is a cell-based gene therapy used to attack cancer by using the patient’s T cells, which have been altered in the lab, in order to find and destroy […]
Uncovering an Accurate Target Call List for a Drug Treating Sickle Cell Disease
All Insights Share with Peers Share on facebook Share on twitter Share on linkedin Share on email Published On Background A top ten pharmaceutical company had introduced a drug in 2019 to treat sickle cell disease (SCD) and were not sure they were reaching all the possible HCPs/Accounts with patient potential. Overall performance of the […]
Now Is The Time To Use An Interactive Flow Diagram To Tell Patient Narratives
Background The digital evolution of the pharmaceutical industry has made it easier to track various aspects of a patient’s journey and represent complex data with interactive and understandable flow diagrams. Rather than simply plotting possible pathways, these intelligent diagrams and graphs enable healthcare practitioners and researchers to explore and analyze hidden relationships and receive instant […]
Supporting an Emerging Pharma Company’s Product Launch with an Integrated, End-to-End Data Management Platform
The Challenge An emerging pharmaceutical company had acquired a new product to launch and was faced with the dilemma of having non-integrated data from disparate sources such as SP’s, IQVIA, sales activities, claims, affiliations and DCR. In addition, their current system lacked integration with 3rd party systems such as CRMs, MedPro and Concur. Although master […]
Developing an Incentive Compensation Plan To Better Attract, Motivate and Retain Sales Personnel Serving the Rare Disease Market
Introduction A life science company had outsourced the development of its incentive compensation (IC) plan for the sales team representing its biologic used in the treatment of a rare disease. Results under this plan were significantly missing corporate targets, so management turned to KMK to analyze the situation and redesign an IC plan that would […]
Data Assessment In Action
WHAT WILL YOU LEARN KMK assisted one of its clients with its ophthalmic product launch. Before the engagement, the data had already been purchased by a vendor without any data assessment and was deemed adequate for the pre-launch. However, one-month post-launch it was found that the reported sales volume per vendor was much lower than […]
How to Use Social Media for Market Research
In preparation for partnering meetings in Japan, our client needed quick, but insightful understanding of diabetes treatment from the perspective of the patient. In response, KMK mined Tobyo, a social media website to analyze diabetes patient diaries and develop a deep dive view of the Japanese diabetes patient experience. Market research in social media is […]
Agile Market Research Approaches, the Way to Faster Results
Company work environments are fast paced and have a demand for quicker, real-time data results in order to make confident business decisions. Across industries, the need for speed is more urgent in order to take action and keep up or outpace competition. Advances in technology, software, and data are changing the ways businesses operate. Time […]
Applying Behavioral Models to Market Research Surveys
In this case study we illustrate how causal models for a diabetes therapy allow market researchers to develop strong, analysis-based explanations. Behavioral models based on comprehensive causal analysis (like the COM-B model) give market researchers a powerful tool for developing explanations with strong analytic techniques. Read the full article in Quirk’s Marketing Review. Over time, […]
