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[Webinar Invite] Weathering the COVID-19 Storm: Incorporating Beliefs, Knowledge, and Research to Boost Confidence in Pharmaceutical Sales Forecasting

[Webinar Invite] Weathering the COVID-19 Storm: Incorporating Beliefs, Knowledge, and Research to Boost Confidence in Pharmaceutical Sales Forecasting

Sales Force Effectiveness

Weathering the COVID-19 Storm: Incorporating Beliefs, Knowledge, and Research to Boost Confidence in Pharmaceutical Sales Forecasting In this webinar, KMK Consulting, Inc. will share real-world approaches to forecasting and market research to more accurately predict...
What Innovations are Oncologists Looking Forward to in Breast Cancer Therapy?

What Innovations are Oncologists Looking Forward to in Breast Cancer Therapy?

Market Research, Sales Force Effectiveness

KMK Consulting’s Innovation and Customer Value Survey in breast cancer explores oncologists’ perspectives on the innovations they are looking forward to in the next two years, and the companies they see as best positioned to deliver them. To learn more view the...
What are the most important asthma products and what makes them superior?

What are the most important asthma products and what makes them superior?

Market Research, Sales Force Effectiveness

KMK Consulting’s recent Innovation and Customer Value Survey in asthma explores pulmonologist perspectives on the most important new asthma therapies introduced in the past two years, the innovations they are looking forward to in the next two years, and the companies...
High Cost of Medication Tops the List of Challenges for Gastroenterologists Treating IBS

High Cost of Medication Tops the List of Challenges for Gastroenterologists Treating IBS

Market Research, Sales Force Effectiveness

Gastroenterologists cited a range of challenges treating IBS in KMK’s recent Innovation & Customer Value Survey. Topping the list were the high cost of medication and patient education and understanding of the disease. Concurrently, the study found that...
How to Reach Oncologists when Face-to-Face Interaction is Impossible

How to Reach Oncologists when Face-to-Face Interaction is Impossible

Sales Force Effectiveness

How do you reach oncologists when face-to-face interaction is no longer an option? Which social media channels are doctors using to gather medical information? In KMK’s Customer Value and Innovation Study we learned that oncologists working in breast cancer can...
Readjusting Your Field Force in the World of COVID-19

Readjusting Your Field Force in the World of COVID-19

Sales Force Effectiveness

The Coronavirus (COVID-19) pandemic is changing our lives drastically and also putting pressure on pharmaceutical companies to immediately adjust their promotional strategy. Digital promotion tactics may be a long-term investment consideration, but the more pressing...
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Recent Posts

  • Innovative Patient Simulation App to Explore Treatment for Rare Disease
  • Leverage Anonymized Patient Level Data (APLD) to Identify Market Opportunities
  • [Webinar Invite] Weathering the COVID-19 Storm: Incorporating Beliefs, Knowledge, and Research to Boost Confidence in Pharmaceutical Sales Forecasting
  • HEOR Principal Huanxue Zhou’s Manuscript in International Journal of MS Care
  • Real World Evidence to Support Payer Negotiation

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    E: info@kmkconsultinginc.com, Ph: 973-536-0700, Fax: 973-536-0702
     

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