How To Avoid Costly Mistakes In Pre-launch?

WHAT WILL YOU LEARN Acquiring and analyzing appropriate data is the critical next step in developing a strategic plan for commercialization. Despite any previous experience, there are many scenarios to consider while selecting or purchasing data, and what might have worked in the past, could be wrong for the current launch. This whitepaper will explore […]

Data Assessment In Action

WHAT WILL YOU LEARN KMK assisted one of its clients with its ophthalmic product launch. Before the engagement, the data had already been purchased by a vendor without any data assessment and was deemed adequate for the pre-launch. However, one-month post-launch it was found that the reported sales volume per vendor was much lower than […]

The Art of Building a Flexible Sales Force During COVID-19

WHAT WILL YOU LEARN The emergence of COVID-19 this year has made everything more complicated. Planning for a product launch while managing a sales team in the COVID-19 economy presents a number of unique challenges for an emerging pharmaceutical company. Questions regarding sales structure, forecasting, and customer experience each contribute to the decisions required for […]

Localizing Your BioPharma Commercial Strategy

WHAT WILL YOU LEARN A roundtable discussion co-hosted by KMK and The Exequor Group Explore the current trends in the healthcare market and how to leverage business intelligence tools to best manage your commercial teams! Get this content Emailed

The Ultimate Plan for Strong Analytics Support to Drive Business Decisions : A no-compromise solution on quality and value

Pharmaceutical commercialization is getting more challenging every day. Analytics talent is in high demand to support informed and insightful business decisions across a global landscape. Yet, despite the increasing market complexity, most commercialization leaders are facing cost reduction pressure resulting in the exploration and assignment of work to lower-cost alternatives. In terms of analytics support, […]

A Roadmap to Success: Five Guiding Principles to Incentive Compensation Planning

Attracting and retaining productive and satisfied sales representatives is paramount to the success of any commercialization effort. Likewise, the sales force incentive plan (IC Plan) is critical to achieving these goals. When properly designed, the Incentive Compensation Plan is an investment that promotes exceptional behavior and motivates sales reps to exceed expectations. In addition, it […]

KMK Value Based Medicine

Delivering Customer ValueAccelerating Brand Performance in an Era of Value-based Medicine Delivering exceptional customer value to drive superior customer engagement.Delivering exceptional customer value – we hear about it every day within the circles of sales and marketing, but what does it really mean? Why is it important, and in the end, does it really matter? […]

Unlock forward looking Insights via Machine Learning

Data driven commercial analytics from general empirical to granular Today’s machine learning techniques provide us with a solid basis from which to look forward. With the help of machine learning, pharmaceutical managers can start thinking about the next area where one can bring added value to the HCP or patients. Ultimately, one can make predictions […]