Predictably and Positively Impacting Behavior.

A fresh look at integrating design thinking with behavioral economics in market research Introduction Market researchers have embraced many approaches over the years in their quest to understand, and thereby influence, human behavior. More than a decade ago, design thinking, with its emphasis on empathy and customer centricity caught the attention of market researchers.Methods such […]

What? versus Why?

An in-depth look at cognitive interviewing Introduction Understanding the physician treatment decision process is of paramount importance to pharmaceutical clients if one is to understand, and effectively influence, physician behavior.Although the structured questionnaire approach used for quantitative research plays a key role understanding ‘what’ a physician does, it falls short of providing the broader context […]

Agile Market Research Approaches, the Way to Faster Results

Company work environments are fast paced and have a demand for quicker, real-time data results in order to make confident business decisions. Across industries, the need for speed is more urgent in order to take action and keep up or outpace competition. Advances in technology, software, and data are changing the ways businesses operate. Time […]

Applying Behavioral Models to Market Research Surveys

A diabetes case study helps Madhuri Pawar illustrate how causal models allow marketing researchers to develop strong, analysis-based explanations. Behavioral models based on comprehensive causal analysis (like the COM-B model) give market researchers a powerful tool for developing explanations with strong analytic techniques. Read more from KMK Market Research Analyst Madhuri Pawar‘s article in Quirk’s Marketing […]

Innovative Patient Simulation App to Explore Treatment for Rare Disease

To prepare for the launch of a novel therapy, our client needed to better understand the treatment algorithm for a rare disease condition. Our mid-size specialty pharmaceutical client needed to understand the treatment algorithm for a rare disease condition in preparation for the launch of their novel therapy. Our market research team developed a unique […]