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Innovative Patient Simulation App to Explore Treatment for Rare Disease

Innovative Patient Simulation App to Explore Treatment for Rare Disease

Case Studies, Market Research

To prepare for the launch of a novel therapy, our client needed to better understand the treatment algorithm for a rare disease condition. Our mid-size specialty pharmaceutical client needed to understand the treatment algorithm for a rare disease condition in...
What Innovations are Oncologists Looking Forward to in Breast Cancer Therapy?

What Innovations are Oncologists Looking Forward to in Breast Cancer Therapy?

Market Research, Sales Force Effectiveness

KMK Consulting’s Innovation and Customer Value Survey in breast cancer explores oncologists’ perspectives on the innovations they are looking forward to in the next two years, and the companies they see as best positioned to deliver them. To learn more view the...
What are the most important asthma products and what makes them superior?

What are the most important asthma products and what makes them superior?

Market Research, Sales Force Effectiveness

KMK Consulting’s recent Innovation and Customer Value Survey in asthma explores pulmonologist perspectives on the most important new asthma therapies introduced in the past two years, the innovations they are looking forward to in the next two years, and the companies...
High Cost of Medication Tops the List of Challenges for Gastroenterologists Treating IBS

High Cost of Medication Tops the List of Challenges for Gastroenterologists Treating IBS

Market Research, Sales Force Effectiveness

Gastroenterologists cited a range of challenges treating IBS in KMK’s recent Innovation & Customer Value Survey. Topping the list were the high cost of medication and patient education and understanding of the disease. Concurrently, the study found that...
Press Release: Genentech, Pfizer and Merck Identified as the Top Three Companies Driving Therapeutic Innovation in Breast Cancer

Press Release: Genentech, Pfizer and Merck Identified as the Top Three Companies Driving Therapeutic Innovation in Breast Cancer

Market Research, Sales Force Effectiveness

MORRISTOWN, N.J., March 9, 2020 /PRNewswire/ — In a recent study conducted by KMK Consulting, Inc., covering Innovation & Customer Value in the Breast Cancer market, Genentech (a member of the Roche Group) was ranked as the top company delivering superior...
Applying Behavioral Models to Market Research Surveys

Applying Behavioral Models to Market Research Surveys

Market Research

A diabetes case study helps Madhuri Pawar illustrate how causal models allow marketing researchers to develop strong, analysis-based explanations. Behavioral models based on comprehensive causal analysis (like the COM-B model) give market researchers a powerful tool...
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Recent Posts

  • Innovative Patient Simulation App to Explore Treatment for Rare Disease
  • Leverage Anonymized Patient Level Data (APLD) to Identify Market Opportunities
  • [Webinar Invite] Weathering the COVID-19 Storm: Incorporating Beliefs, Knowledge, and Research to Boost Confidence in Pharmaceutical Sales Forecasting
  • HEOR Principal Huanxue Zhou’s Manuscript in International Journal of MS Care
  • Real World Evidence to Support Payer Negotiation

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    E: info@kmkconsultinginc.com, Ph: 973-536-0700, Fax: 973-536-0702
     

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