How to Use Social Media for Market Research
In preparation for partnering meetings in Japan, our client needed quick, but insightful understanding of diabetes treatment from the perspective of the patient. In response, KMK mined Tobyo, a social media website to analyze diabetes patient diaries and develop a deep dive view of the Japanese diabetes patient experience. Market research in social media is […]
Exploring Behavior Change
WHAT WILL YOU LEARN Behavioral science is a topic of study that in recent years has become a very good companion to help analyze findings from market research. By better understanding the underlying drivers of behavior, we can also better put into context the actions that our respondents describe during their interviews (qualitative and quantitative). […]
Exploring a Physician’s Why – A Webinar on Cognitive Interviewing
WHAT WILL YOU LEARN In seeking to understand physician treatment decision-making, we are interested in two fundamental concepts: what physicians do and why they do it. Cognitive interviewing provides a highly effective approach to exploring the physician’s treatment decision-making process without directly asking the question “why?”. In so doing, this valuable qualitative research technique gets […]
The Pandemic, Politics & Pharmaceuticals
WHAT WILL YOU LEARN While it’s no secret that the pandemic and political unrest have impacted nearly every aspect of the American economy this year, many of the changing dynamics shaping the pharmaceutical landscape have yet to be fully explored. Get this content Emailed
Design Thinking Applied: Design Thinking in Communications Development Health Care Design Thinking Day
WHAT WILL YOU LEARN Exploring best practice for the development of branded and unbranded communications. Utilizing iteration and divergent / convergent thinking to optimize comms Get this content Emailed
Design Thinking Applied: The Cognitive Interview Health Care Design Thinking Day
WHAT WILL YOU LEARN Enabling a better understanding of the people you’re designing for by gaining more realistic responses in interviewing / moderation Utilizing the present tense to understand the past experience Get this content Emailed
Eliciting Mental Models Health Care Design Thinking Day
WHAT WILL YOU LEARN Better understanding your target customer through a simple exercise which explores how the view that the world works Better known as the “how to make toast” exercise Get this content Emailed
Design Thinking and the Decision Journey Health Care Design Thinking Day
WHAT WILL YOU LEARN Bringing together behavioral science and design thinking to explore the wheel of mental models, providing insight into affordances and nudges that shape the decision journey Get this content Emailed
Developing Empathy to Deepen Understanding Health Care Design Thinking Day
WHAT WILL YOU LEARN “Empathy” is the starting point for both design thinking and market research During this session we will discuss how to get to the “heart” of your research through empathy-led research approaches Get this content Emailed
Design Thinking Panel Discussion Health Care Design Thinking Day
WHAT WILL YOU LEARN How practitioners utilize respondent insights to drive better design. Exploring how important it is to understand the people you are designing for Get this content Emailed
