Ready, Set, Launch – Why Technology is Key to a Successful Product Launch

WHAT WILL YOU LEARN Learn why technology and IT readiness are critical to your next product launch Biotech companies have one chance to launch their product successfully. Data and well-integrated applications are critical to the success of your launch, especially for a company’s first launch, but the importance of technology and IT readiness are often […]

Access Granted Webinar: Transforming the Customer Access Landscape

WHAT WILL YOU LEARN Learn how to access customers in key accounts and effectively engage decision makers The healthcare market is rapidly changing due to consolidation, a shift to value-based reimbursement, and the advent of digital access to information. As a result, the skills required to access key accounts and engage key decision-makers also need […]

The Invisible Customer: How Private Equity Owned Practices are Changing the Biopharma Industry

WHAT WILL YOU LEARN How the impact of private equity acquisition and management of healthcare practices is changing the biopharma market landscape. What PE firms’ practice management strategy is, including financial objectives, ownership tenure, and exit strategy. About the implications of PE practice management on emerging customer segments for biopharma engagement and potential areas of […]

Exploring Behavior Change

WHAT WILL YOU LEARN Behavioral science is a topic of study that in recent years has become a very good companion to help analyze findings from market research. By better understanding the underlying drivers of behavior, we can also better put into context the actions that our respondents describe during their interviews (qualitative and quantitative). […]