Subgroup identification searches for groups of patients that have an especially positive response to the drug of interest, and as a result can be useful for physicians when making more personalized prescribing decisions. What is subgroup identification and why use it?...
If analyzed correctly, compelling data can serve business needs and reveal commercial opportunities. The KMK Real World Evidence Dashboard is a customized client-centered approach to help biopharmaceutical companies reach intuitive conclusions faster, save significant...
KMK HEOR Principal Huanxue Zhou’s latest manuscript: Healthcare resource utilization, treatment patterns, and cost of care among patients with thermal burns and inpatient autografting in two large privately insured populations in the United States. Highlights •...
The terms Real World Evidence (RWE) and Real World Data (RWD) appear more and more in industry discussions and within FDA reports. The pharma industry is embracing RWE and it is quickly becoming the next big thing in industry intelligence. FDA guidelines have been...
We all appreciate a good story. As researchers, however, we sometimes overlook the power of narrative in exploring one of the most basic topics in health care market research – the patient journey. When we rush to impose prefabricated schema on the patient’s...
Do you feel sluggish or lethargic most days? Are you susceptible to catching colds? If you blame the “daily grind” for why you’re feeling rundown, you might be overlooking a simple nutrient deficiency. Iron is needed to make hemoglobin — part of our red blood cells...
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