What? versus Why?

An in-depth look at cognitive interviewing Introduction Understanding the physician treatment decision process is of paramount importance to pharmaceutical clients if one is to understand, and effectively influence, physician behavior.Although the structured questionnaire approach used for quantitative research plays a key role understanding ‘what’ a physician does, it falls short of providing the broader context […]

Integration Level-Up Platform

The Secret to Improving Customer Experience & Satisfaction Our bio-pharmaceutical client needed a customer experience and feedback monitoring program to measure the performance of their customer experience program. The aim was to achieve parity or better in comparison to key competitors’ service offerings by eliminating hurdles to patient initiation tand maintenance.These service hurdles included benefit […]

How to Use Social Media for Market Research

Abstract In preparation for partnering meetings in Japan, our client needed quick, but insightful understanding of diabetes treatment from the perspective of the patient. In response, KMK mined Tobyo, a social media website to analyze diabetes patient diaries and develop a deep dive view of the Japanese diabetes patient experience.Market research in social media is […]

Applying Behavioral Models to Market Research Surveys

A diabetes case study helps Madhuri Pawar illustrate how causal models allow marketing researchers to develop strong, analysis-based explanations. Behavioral models based on comprehensive causal analysis (like the COM-B model) give market researchers a powerful tool for developing explanations with strong analytic techniques. Read more from KMK Market Research Analyst Madhuri Pawar‘s article in Quirk’s Marketing […]

It is time to use an Interactive Flow Diagram to Tell Patient Narratives

With the ever-increasing degree of digitalization of health records of various kinds, it has never been easier to track different facets of a patient’s journey. Not only it is now possible to trace all the different events associated with one particular medical encounter, there are also ways and means to probe into what happens before […]

How to become the Iron Man of Data Analytics?

Do you feel sluggish or lethargic most days? Are you susceptible to catching colds? If you blame the “daily grind” for why you’re feeling rundown, you might be overlooking a simple nutrient deficiency. Iron is needed to make hemoglobin — part of our red blood cells that carries oxygen to the body’s tissues. In addition, […]

HEOR Principal Huanxue Zhou’s Manuscript in BURNS Journal

KMK HEOR Principal Huanxue Zhou‘s latest manuscript: Healthcare resource utilization, treatment patterns, and cost of care among patients with thermal burns and inpatient autografting in two large privately insured populations in the United States. Highlights • Major economic burdens exist for thermal burn injury with inpatient autografting.• This cost burden is mainly driven by initial hospitalization with autografting.• Resource […]

HEOR Principal Huanxue Zhou’s Manuscript in International Journal of MS Care

KMK HEOR Principal Huanxue Zhou‘s latest manuscript has been published. The title of the article is Impact of Switching to Fingolimod Versus Injectable Disease-Modifying Therapy Cycling on Risk of Multiple Sclerosis-Related Relapses. A PDF of the article is available for download. Background: Clinical and real-world studies have shown significant reductions in MS relapses in patients receiving fingolimod versus injectable disease-modifying […]

Readjusting Your Field Force in the World of COVID-19

The Coronavirus (COVID-19) pandemic is changing our lives drastically and also putting pressure on pharmaceutical companies to immediately adjust their promotional strategy. Digital promotion tactics may be a long-term investment consideration, but the more pressing question is how should you make adjustments to your upcoming payout calculations and next quarter’s incentive compensation plan? What alternative […]

How to Reach Oncologists when Face-to-Face Interaction is Impossible

How do you reach oncologists when face-to-face interaction is no longer an option? Which social media channels are doctors using to gather medical information? In KMK’s Customer Value and Innovation Study we learned that oncologists working in breast cancer can be divided into two groups, with surprisingly different behaviors. View the summary below to see […]