Case Studies

We help our clients generate customer insights and increase sales using analytics, research, and software. Here are examples of how our global pharmaceutical and biotechnology clients benefit.

Real World Evidence to Support Payer Negotiation

Real World Evidence to Support Payer Negotiation

How do you prove a product's value to negotiate pricing with a payer? Real World Evidence. ​Our client, a large global pharmaceutical company, was facing a market access problem for their newly launched product. Generic treatments have been widely available for many...

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Sales Force Effectiveness for Top 20 Pharma

Sales Force Effectiveness for Top 20 Pharma

Taking a holistic view in evaluating and revamping sales force effectiveness can have a significant impact on the overall health of multi-national pharmaceutical company.Our client, a large global pharmaceutical was facing a range of outside stressors with regard to...

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Incentive Compensation Plan Design

Incentive Compensation Plan Design

Using IC to optimize sales force behavior and generate sales success. Addressing a client’s incentive compensation (IC) plan and implementation can have a significant and immediate impact on changing sales force behavior when priorities shift. In this particular case,...

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Field Force Re-Optimization

Field Force Re-Optimization

How can an established global pharmaceutical brand rebound sales efforts after losing patent protection?A common problem with major pharmaceutical brands is answering the question of what comes after patent protection ends. As part of an effort to refocus and...

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KMK’s Split Credit Tool Improves IC Performance

KMK’s Split Credit Tool Improves IC Performance

KMK’s Split Credit Tool accurately links and allocates sales credit to improve the accuracy of IC plan design, IC performance and payout calculation.  BACKGROUND: The United States has experienced vast changes in the health care landscape. Treatment decisions and...

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