Strategic and results-driven business analyst with 5+ years of consulting experience in designing and developing data-driven products and solutions, Seeking to utilize hands-on machine learning experience in building tools for business decision making, which possess strong communication skills and excellent ability to collaborate with cross-functional teams. Annual Hackathon – Special recognition for advanced analytics (ZS Associates, Pune, India) in the year 2017, for developing a data mining analytics tool to gauge brand health using sentiment analysis on the web discussion forum for medical representatives.

Industry and Project Experience

This image has an empty alt attribute; its file name is Divider-1.jpg

KMK Consulting Inc., Associate Manager, Data Science Jan 2022 – Present

Pharma Consulting Firm, Data Science – Project Leader Jul 2020 – Jan 2022

⦿ Improved effectiveness of marketing effort by 26% QoQ by designing novel market segments and optimizing messaging to align with the segment profile for a $25B brand in the US market.
⦿ Decreased customer churn by 4pp/quarter by improving targeting strategy. Enabled agile strategy implementation by designing executive dashboards to help senior leadership course-correct based on simplified KPIs and visuals.

Healthcare Consulting Firm Mar 2015 – May 2019

Data Science – Associate Consultant Jul 2017 – May 2019

⦿ Increased marketing effectiveness by 18% by reallocating ~$10MM of investment to ‘driver’ channels based on promotional response models while leading a team of 3 associates for a fortune 100 client.
⦿ Recommended allotting $20MM from TV to digital promotion budget by analyzing market growth drivers using regularized linear regression, hypothesizing marketing pathways and channel interplay.
⦿ Reduced man-hour by ~20% by creating python modules in collaboration with the business technology team to automate big data analytical requirements for 6 US brands.

Data Science – Associate Mar 2015 – Jun 2017

⦿ Developed and maintained database schema and created tables/views using complex SQL queries to prepare for ad-hoc requests and track key performance metrics for the brand, reducing manual effort by 30%.
⦿ Developed a non-linear constrained budget optimization model in R to formulate a long-term marketing investment strategy for a $15B blockbuster US product and help attain its forecasted revenue.
⦿ Profiled US geography using K means and hierarchical agglomerative clustering and created a VBA-based sub-national playbook for cluster-based targeting, assisting sales reps in targeting ~23K customers across 120 territories.

Financial Technology Firm, Consultant Jun 2014 – Feb 2015

Worked at client location offering product and service guidance as a support engineer.

Data Analytics Projects:

⦿ Humana-Mayes case challenge – Opioid addiction, Fall 2019
Improved the accuracy of a model predicting opioid addiction using medical event data for opioid patients by 13pp.
⦿ Customer Acquisition using Google Analytics, Fall 2019
Using Google Analytics built a machine learning model to measure the effectiveness of digital campaigns and increase website conversion rates. Created a self-trained seasonal ARIMA model to forecast future conversions with ~0.35 RMSE.

Technical Skills

This image has an empty alt attribute; its file name is Divider-1.jpg
Languages: Python, R, SQL, C++, SAS, Spark, VBA
Database: Redshift, Teradata, Hive, MySQL, Oracle
Tools/Technologies: Tableau, scikit-learn, TensorFlow, Keras, pandas, matplotlib, NumPy, LPsolve
Data sets: APLD, Promotion data, DDD and Xponent
Other skills: MS PowerPoint, Excel, and Word, team and task management

Education

This image has an empty alt attribute; its file name is Divider-1.jpg
Master of Science in Business Analytics
The University of Texas at Austin (2022)
Bachelor of Technology, Electronics & Communication
National Institute of Technology, Patna (2014)
Get The Latest Updates

Subscribe To Our Monthly Newsletter

No spam, only the content you’ll want to read.

Details about how we process your Information is available in our 

Privacy Policy

Watch our Latest Event

Ready, Set, Launch

Why Technology is Key to a Successful Product Launch

Kun Liu

Patrick Retif