Case Study

Applying Behavioral Models to Market Research Surveys

Market Research

Share on facebook
Share on twitter
Share on linkedin

A diabetes case study helps Madhuri Pawar illustrate how causal models allow marketing researchers to develop strong, analysis-based explanations.

Behavioral models based on comprehensive causal analysis (like the COM-B model) give market researchers a powerful tool for developing explanations with strong analytic techniques. Read more from KMK Market Research Analyst Madhuri Pawar‘s article in Quirk’s Marketing Review.

Over time, psychologists have integrated numerous theories and frameworks to develop models to predict and influence human behavior. As better approaches to understanding the human psyche emerge, these models are adapted and improved (thus, they tend to evolve). These models can be used by market researchers to better understand consumer decision-making and thereby create programs that could influence behaviors.

At the heart of these models are causal modeling techniques. Causal modeling is now recognized as a general approach for integrating theory with measurement elements of research. Previous research suggest that causal models provide four key benefits: 1) they make the assumptions, constructs and hypothesized relationships in a researcher’s theory explicit; 2) they add a degree of precision to a researcher’s theory since they require clear definitions of constructs, operationalization and the functional relationships between constructs; 3) they permit a more complete representation of complex theories; and 4) they provide a formal framework.

Read the article at Quirk’s.

For Questions, Contact Us Now

Related insights

KMK Donates to COVID Relief Effort in India

KMK MAKES DONATION TO AAPI COMMUNITY FUND CHARITY OF GREATER NEW YORK

Making Remote Work in India with Pratik Panchal

KMK Consulting, Inc. Earns 2021 Great Place to Work Certification™

Migraine Study Demonstrates Impact of Treatment Failures on Healthcare System

KMK Welcomes Oncology Market Research Veteran Lisa Logan

The Ultimate Plan for Strong Analytics Support to Drive Business Decisions : A no-compromise solution on quality and value

A Roadmap to Success: Five Guiding Principles to Incentive Compensation Planning

Pharma Companies’ Sales Reporting Efforts Often Fall Short. A look at why this occurs and how to avoid it in the future.

KMK Value Based Medicine

Unlock forward looking Insights via Machine Learning

KMK President Michael Karbachinskiy Weighs in on the use of AI and Machine Learning in Pharmaceutical Sales

GSK, AstraZeneca, Genentech, and Novartis Identified as the Top Companies Driving Therapeutic Innovation in Asthma

Gritty and Fearless: How to succeed at KMK

East Meets West: The KMK Way

Learning the Ropes: An Intern’s Story at KMK

Allergan and Bausch Health Identified as the Top Companies Driving Therapeutic Innovation in IBS

Readjusting Your Field Force in the World of COVID-19

How to Reach Oncologists when Face-to-Face Interaction is Impossible

KMK’s Split Credit Tool Improves IC Performance

KMK’s Employee Performance Tool Streamlines HQ/Sales Rep Calibration

Field Force Re-Optimization in Anticipation of Loss of Exclusivity (LOE)

IC Plan Design in Defense of Competitive Entry

Sales Force Effectiveness for Top 20 Pharma